MicroConf On Air

Welcome to the MicroConf Podcast! Featuring two episodes per week, we take a look back at the archives from MicroConf's past and publish the audio of some of the best talks delivered from the MC ...more

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56

July 21, 2021 00:28:02
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Bootstrapping VEED to $5M ARR with Sabba Keynejad

When Sabba Keynejad started VEED, he knew that he wanted to build the company as a bootstrapped business. Founded in 2018, the business has been growing steadily over the past 3 years, and with the boom in video content over the past year and a half, the impact was palpable. https://microconfonair.com MicroConf Connect ➡️ http://microconfconnect.com Twitter ➡️ https://twitter.com/MicroConf E-mail ➡️ [email protected] MicroConf 2021 Headline Partners Stripe https://stripe.com Twitter ➡️ https://twitter.com/Stripe Hey https://hey.com Twitter ➡️ https://twitter.com/heyhey ...

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55

July 14, 2021 00:26:37
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Moving from An Agency Model to SaaS to Expand Your Bandwidth with Molly Wolchansky

When you find yourself consulting on number of client projects, as a solo consultant, you might run into bandwidth issues that can slow your growth. Learn how Molly took her experience marketing for Real Estate Agencies and applied a subscription based SaaS model to that framework, allowing her to erase the boundaries and limits time placed on her.  https://microconfonair.com Molly Wolchansky is the founder of The Agent Nest, a SaaS that provides print and social media marketing content for real estate agents. Before starting her SaaS, she ran a marketing company, published multiple poetry books through her publishing company, wrote plays that were produced around Dallas, created handmade gifts for her Etsy shop, copyedited novels for a publisher, freelanced for Texas magazines, read incoming new scripts at a production company, and even wrote a children's book called The Cactus and the Balloon. The Agent Nest's debut was in 2020, and ever since its opening her company's monthly recurring revenue has continued to climb. At this trajectory, she will become the number one real estate marketing tool in the industry in a year.   8:06 - So your real estate marketing agency was able to serve 10-15 high touch customers - when did you realize that creating a self service tool could increase your bandwidth and revenue opportunities. 11:36 - What tools have you used to build The Agent Nest’s offering?  16:58 - How did you create your content library? 19:24 - Have you had any issues with people pirating your content? 27:23 - How have you kept your templates and tools fresh? The Agent Nest Twitter Account ...

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31

July 07, 2021 00:34:11
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MicroConf Refresh Episode 31: How to Build Buzz & Backlinks on a Bootstrap Budget Irina Nica MicroConf Europe 2019

In this recording, Irina Nica (Senior Marketing Manager at HubSpot) goes over how to build buzz and backlinks on a bootstrapped budget. Irina is in charge of the Hubspot's off-site SEO Strategy, including content promotion, influencer outreach, and link building. Prior to joining HubSpot, Irina was the Marketing Manager of SEOmonitor.com – an award-winning SEO tool for agencies. MicroConf Europe 2019 #microconf #microconfeurope2019 https://microconf.com MicroConf Connect → http://microconfconnect.com Twitter → https://twitter.com/MicroConf E-mail → [email protected] MicroConf 2021 Headline Partners ► Stripe https://stripe.com Twitter → https://twitter.com/Stripe ► Hey https://hey.com Twitter → ...

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30

June 23, 2021 00:35:42
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MicroConf Refresh Episode 30: Taking Down the Search Giants Helen Pollitt MicroConf Europe 2019

Competition online is getting increasingly fierce, how do you stand out from the crowd in a marketplace dominated by industry giants? In this talk we’ll explore the ways to win organic clicks and sales away from the big players in your industry whilst working with budgets a fraction of theirs. Key takeaways include: • How to develop SEO strategies to outrank the industry giants • Standing out in the organic search results even when you’re not in first place • Getting your share of the search real estate • How to conduct competitor research to fuel your SEO campaign • Discover the foundations for building an SEO campaign that helps you gain a bigger share of the market with a start-up’s budget. If you are going against huge brands in the search results then you can’t miss this talk. MicroConf Europe 2019 #microconfeurope2019 #microconf https://microconf.com ...

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29

June 09, 2021 00:31:24
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MicroConf Refresh Episode 29: Using Mental Models & Principles for Better Decision Making Andy Ayim MicroConf Europe 2019

Andy Ayim talks about how mental models can help us to make different types of decisions. And how, by using specific frameworks, we can focus on solutions that aren’t immediately obvious. https://microconf.com #microconf #microconfeurope 2019 MicroConf Europe 2019 Join our exclusive community for SaaS founderss → http://microconfconnect.com Twitter → https://twitter.com/MicroConf E-mail → [email protected] MicroConf 2021 Headline Partners ► Stripe https://stripe.com Twitter → https://twitter.com/Stripe ► Hey https://hey.com ...

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55

June 02, 2021 00:30:38
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From Bootstrapped to Venture Backed with Hana Mohan

Bootstrapping V. Venture Capital. This is an ongoing discussion in the SaaS startup community for the last decade . The question is less about the how, and more often about the why and when. MicroConf has always advocated for self-funding and customer centered entrepreneurship, while venture capital can be a chase for profit. We're chatting this week with Hana Mohan, founder of MagicBell.io (https://magicbell.io) about her experience bootstrapping her last company (SupportBee) to $45K MRR and deciding to accept YC funding in 2021 after her exit. Hana is the co-founder & CEO of MagicBell. She is a proud transgender woman who is passionate about empowering women & other minorities. She lives in Barcelona with her two cats. MicroConf Connect ➡️ http://microconfconnect.comTwitter ➡️ https://twitter.com/MicroConfE-mail ➡️ [email protected] MicroConf 2021 Headline Partners Stripehttps://stripe.comTwitter ➡️ https://twitter.com/Stripe Heyhttps://hey.comTwitter ➡️ https://twitter.com/heyhey ...

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