MicroConf On Air

Welcome to the MicroConf Podcast! Featuring two episodes per week, we take a look back at the ar ... more

Latest Episodes

32

July 22, 2021 00:36:34
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MicroConf Refresh Episode 32: Victories & Tragedies The 3 Year Journey Building Balsamiq Cloud Peldi Guilizzoni MicroConf Europe 2019

Build a SaaS app!" they said... "It'll be great!" they said...it turns out, running an online service Is a big pain in the SaaS. In this talk I will tell you all about designing, building, selling, scaling, maintaining and supporting balsamiq.cloud, the online version of Balsamiq Wireframes. I'll focus on 'the things they don't tell you' and even give you the dirt about a massive data-loss incident from May 2018. Fasten your seatbelts, there will be turbulence! --- Giacomo 'Peldi' Guilizzoni is a programmer turned entrepreneur, who founded Balsamiq in 2008 and has been learning how to run and grow the company ever since. He has spoken at Microconf a few times along the way, to share his learnings and, mostly, his mistakes. He still loves to code, when he's allowed to by his team. :) Check out Peldi’s MicroConf speakers page for more talks → https://microconf.com/speakers/peldi-... https://microconf.com #microconf #microconfeurope2019 MicroConf Europe 2019 MicroConf Connect → http://microconfconnect.com ...

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56

July 21, 2021 00:28:02
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Bootstrapping VEED to $5M ARR with Sabba Keynejad

When Sabba Keynejad started VEED, he knew that he wanted to build the company as a bootstrapped business. Founded in 2018, the business has been growing steadily over the past 3 years, and with the boom in video content over the past year and a half, the impact was palpable. https://microconfonair.com MicroConf Connect ➡️ http://microconfconnect.com Twitter ➡️ https://twitter.com/MicroConf E-mail ➡️ support@microconf.com MicroConf 2021 Headline Partners Stripe https://stripe.com Twitter ➡️ https://twitter.com/Stripe Hey https://hey.com Twitter ➡️ https://twitter.com/heyhey ...

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55

July 14, 2021 00:26:37
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Moving from An Agency Model to SaaS to Expand Your Bandwidth with Molly Wolchansky

When you find yourself consulting on number of client projects, as a solo consultant, you might run into bandwidth issues that can slow your growth. Learn how Molly took her experience marketing for Real Estate Agencies and applied a subscription based SaaS model to that framework, allowing her to erase the boundaries and limits time placed on her.  https://microconfonair.com Molly Wolchansky is the founder of The Agent Nest, a SaaS that provides print and social media marketing content for real estate agents. Before starting her SaaS, she ran a marketing company, published multiple poetry books through her publishing company, wrote plays that were produced around Dallas, created handmade gifts for her Etsy shop, copyedited novels for a publisher, freelanced for Texas magazines, read incoming new scripts at a production company, and even wrote a children's book called The Cactus and the Balloon. The Agent Nest's debut was in 2020, and ever since its opening her company's monthly recurring revenue has continued to climb. At this trajectory, she will become the number one real estate marketing tool in the industry in a year.   8:06 - So your real estate marketing agency was able to serve 10-15 high touch customers - when did you realize that creating a self service tool could increase your bandwidth and revenue opportunities. 11:36 - What tools have you used to build The Agent Nest’s offering?  16:58 - How did you create your content library? 19:24 - Have you had any issues with people pirating your content? 27:23 - How have you kept your templates and tools fresh? The Agent Nest Twitter Account ...

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31

July 07, 2021 00:34:11
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MicroConf Refresh Episode 31: How to Build Buzz & Backlinks on a Bootstrap Budget Irina Nica MicroConf Europe 2019

In this recording, Irina Nica (Senior Marketing Manager at HubSpot) goes over how to build buzz and backlinks on a bootstrapped budget. Irina is in charge of the Hubspot's off-site SEO Strategy, including content promotion, influencer outreach, and link building. Prior to joining HubSpot, Irina was the Marketing Manager of SEOmonitor.com – an award-winning SEO tool for agencies. MicroConf Europe 2019 #microconf #microconfeurope2019 https://microconf.com MicroConf Connect → http://microconfconnect.com Twitter → https://twitter.com/MicroConf E-mail → support@microconf.com MicroConf 2021 Headline Partners ► Stripe https://stripe.com Twitter → https://twitter.com/Stripe ► Hey https://hey.com Twitter → ...

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30

June 23, 2021 00:35:42
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MicroConf Refresh Episode 30: Taking Down the Search Giants Helen Pollitt MicroConf Europe 2019

Competition online is getting increasingly fierce, how do you stand out from the crowd in a marketplace dominated by industry giants? In this talk we’ll explore the ways to win organic clicks and sales away from the big players in your industry whilst working with budgets a fraction of theirs. Key takeaways include: • How to develop SEO strategies to outrank the industry giants • Standing out in the organic search results even when you’re not in first place • Getting your share of the search real estate • How to conduct competitor research to fuel your SEO campaign • Discover the foundations for building an SEO campaign that helps you gain a bigger share of the market with a start-up’s budget. If you are going against huge brands in the search results then you can’t miss this talk. MicroConf Europe 2019 #microconfeurope2019 #microconf https://microconf.com ...

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29

June 09, 2021 00:31:24
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MicroConf Refresh Episode 29: Using Mental Models & Principles for Better Decision Making Andy Ayim MicroConf Europe 2019

Andy Ayim talks about how mental models can help us to make different types of decisions. And how, by using specific frameworks, we can focus on solutions that aren’t immediately obvious. https://microconf.com #microconf #microconfeurope 2019 MicroConf Europe 2019 Join our exclusive community for SaaS founderss → http://microconfconnect.com Twitter → https://twitter.com/MicroConf E-mail → support@microconf.com MicroConf 2021 Headline Partners ► Stripe https://stripe.com Twitter → https://twitter.com/Stripe ► Hey https://hey.com ...

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