MicroConf On Air

Welcome to the MicroConf Podcast! Featuring two episodes per week, we take a look back at the archives from MicroConf's past and publish the audio of some of the best talks delivered from the MC stage and host a weekly live streamed conversati ...more

Latest Episodes


June 23, 2021 00:35:42
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MicroConf Refresh Episode 30: Taking Down the Search Giants Helen Pollitt MicroConf Europe 2019

Competition online is getting increasingly fierce, how do you stand out from the crowd in a marketplace dominated by industry giants? In this talk we’ll explore the ways to win organic clicks and sales away from the big players in your industry whilst working with budgets a fraction of theirs. Key takeaways include: • How to develop SEO strategies to outrank the industry giants • Standing out in the organic search results even when you’re not in first place • Getting your share of the search real estate • How to conduct competitor research to fuel your SEO campaign • Discover the foundations for building an SEO campaign that helps you gain a bigger share of the market with a start-up’s budget. If you are going against huge brands in the search results then you can’t miss this talk. MicroConf Europe 2019 #microconfeurope2019 #microconf https://microconf.com ...



June 09, 2021 00:31:24
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MicroConf Refresh Episode 29: Using Mental Models & Principles for Better Decision Making Andy Ayim MicroConf Europe 2019

Andy Ayim talks about how mental models can help us to make different types of decisions. And how, by using specific frameworks, we can focus on solutions that aren’t immediately obvious. https://microconf.com #microconf #microconfeurope 2019 MicroConf Europe 2019 Join our exclusive community for SaaS founderss → http://microconfconnect.com Twitter → https://twitter.com/MicroConf E-mail → [email protected] MicroConf 2021 Headline Partners ► Stripe https://stripe.com Twitter → https://twitter.com/Stripe ► Hey https://hey.com ...



June 02, 2021 00:30:38
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From Bootstrapped to Venture Backed with Hana Mohan

Bootstrapping V. Venture Capital. This is an ongoing discussion in the SaaS startup community for the last decade . The question is less about the how, and more often about the why and when. MicroConf has always advocated for self-funding and customer centered entrepreneurship, while venture capital can be a chase for profit. We're chatting this week with Hana Mohan, founder of MagicBell.io (https://magicbell.io) about her experience bootstrapping her last company (SupportBee) to $45K MRR and deciding to accept YC funding in 2021 after her exit. Hana is the co-founder & CEO of MagicBell. She is a proud transgender woman who is passionate about empowering women & other minorities. She lives in Barcelona with her two cats. MicroConf Connect ➡️ http://microconfconnect.comTwitter ➡️ https://twitter.com/MicroConfE-mail ➡️ [email protected] MicroConf 2021 Headline Partners Stripehttps://stripe.comTwitter ➡️ https://twitter.com/Stripe Heyhttps://hey.comTwitter ➡️ https://twitter.com/heyhey ...



May 19, 2021 00:28:47
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Are You Learning Quickly Enough? with Anders Thue Pedersen

Entrepreneurship is moving at a breakneck speed to keep ahead of the curve and create without getting overtaken by your nearest competitor.  If you aren't learning the market your business serves and the intricacies of it's consumers quickly, then you'll never keep up with their needs.   Anders Thue Pedersen experienced that outpacing while he was building his last business, TimeBlock.  Learn how changed his mindset to a constant state of curiosity and how he is applying that framework to his new product, Mælt.co. Inspiration ➡️ https://twitter.com/andersthue/status...​ MicroConf Connect ➡️ http://microconfconnect.com​ Twitter ➡️  https://twitter.com/MicroConf​ E-mail ➡️ [email protected] This episode is sponsored by Rewardful, turning your biggest fans into your best marketers. Get 30% off your first 3 months by heading to https://getrewardful.com/startups​ Offer expires May 31st. MicroConf 2021 Headline Partners Stripe https://stripe.com​ Twitter ➡️ https://twitter.com/Stripe​   Hey https://hey.com​ Twitter ➡️ https://twitter.com/heyhey​       ...



May 06, 2021 00:07:29
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Announcing TinySeed’s 2021 Accelerator Batch

We’re fortunate to be continuously amazed by the quality and number of applicants for TinySeed’s annual accelerator program: https://tinyseed.com #tinyseed In total, we’ve received nearly 2,000 applications across our three accelerator batches. And with each successive batch, the quality of applications has grown alongside the percentage of companies with higher revenue. This round’s batch is also our most international to date, with seven founders based outside the U.S. We’re proud to welcome these 18 startups to our 2021 accelerator program:  → Aurelius (https://www.aureliuslab.com) is an all-in-one space for researchers to organize notes, capture insights, analyze data and share outcomes with their team.  → Breachsense (https://breachsense.io/) enables security teams to reset stolen usernames and passwords before criminals exploit them. → CloudForecast (https://www.cloudforecast.io/) eliminates wasted costs in AWS without significant engineering resources. Through easy-to-understand daily email and Slack reports, engineering teams can quickly react to cost anomalies and mistakes that can often sit for weeks. → CraftyBase (https://craftybase.com) is an inventory and bookkeeping package for handmade sellers. → Harbor Plan (https://www.harborplan.com/) is an out-of-the-box sales tool that enables non-tech savvy users to follow up automatically via email and text message. The software extracts a lead’s contact info as soon as it lands in the user’s inbox, sending a campaign of built-in content until the lead responds or books a consult. → Lasso Analytics (https://getlasso.co/) Analytics is the all-in-one affiliate marketing plugin for WordPress. Lasso helps you create beautiful product displays, find new affiliate opportunities, and easily manage all of your important links in one place. → Lexgo (https://www.lexgo.cl/) is the ...



May 05, 2021 00:32:30
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Markers to Watch Out for on Your Way to Product Market Fit with Maren Kate

Finding product market fit is not an overnight process.  It's almost impossible to strike that sweet spot at the onset of your product idea - even if you have some degree of validation.   https://microconfonair.com This episode is sponsored by Rewardful, turning your biggest fans into your best marketers. Get 30% off your first 3 months by heading to getRewardful.com/startups. Offer expires May 31st. According to the State of Independent Saas (https://stateofindiesaas.com) the majority of founders originally validated their idea by building out an MVP or prototype, but the likelihood that they found PMF with just that prototype seems unlikely.   Maren Kate has spent the last 3 years bootstrapping AvraTalent, and has some thoughts on the various markers to watch out for on the journey to Product Market Fit.   MicroConf Connect ➡️ http://microconfconnect.com Twitter ➡️  https://twitter.com/MicroConf E-mail ➡️ [email protected]   MicroConf 2021 Headline Partners Stripe https://stripe.com Twitter ➡️ https://twitter.com/Stripe   Hey https://hey.com Twitter ➡️ https://twitter.com/heyhey ...

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