If you are looking to start selling to customers and earning money on the internet - building a SaaS is rarely going to be the best way to get started. The Stair step Approach to Bootstrapping (microconf.com/stairstep) is a method that Rob Walling charted out in 2015 and it has helped thousands of entrepreneurs slowly build their chops online, find a way to buy back their time from an employer, and build a business that creates financial independence.
In today’s episode of MicroConf On Air, we’re going to take a look a prime example of the Stairstep Approach in Action by talking to Corey Haines (@CoreyHainesco https://twitter.com/coreyhainesco), who is currently leading Swipefiles (https://www.swipefiles.com/), a community focused on growth marketing strategies.
We’ll chat about Corey’s journey up the stair step method, from his two courses, content marketing as a funnel, community building to find his audience, and finally, his focus on SaaS marketing and increasing his prices to get to a position that has him Default Alive and building on the success of SwipeFiles.
Learn more about the stairstep approach straight from the source.
In this episode, you'll hear the following:
Corey's First Step: (9:20)
What SaaS ideas Cory would avoid (13:00)
How Corey acquired his marketing skills (16:45)
Advice for marketing to customers who aren't that active online (21:50)
Corey's Next Steps (29:05)
Advice for absolute SaaS beginners (40:00)
Leapfrogging early stair steps (41:30)
Advice to consultancy owner on starting the stairsteps (44:40)
Advice on translating websites (49:00)
Book mentioned in the show:
The Ultimate Sales Machine (https://www.amazon.com/The-Ultimate-Sales-Machine-audiobook/dp/B000VRA0ZW/) by Chet Holmes
http://microconfonair.com In a recent blog post (https://allisonseboldt.com/september-2020/), Allison Seboldt, Founder of Fantasy Congress, pondered whether right now was the time to put a pause on her plans for the expansion of the product. During this conversation, Rob and Allison will chat about some of the elements that go into what that decision means, what steps to take to let things run on autopilot, and what comes next. Allison is a self taught developer and bootstrapping enthusiast. After working as a web developer for four years, she quit corporate life to pursue her passion project. Fantasy Congress is an online game that puts a fantasy sports spin on politics. Players draft members of Congress for their team and earn points based on legislative actions like votes, sponsoring bills, and debating on the chamber floor. Fantasy Congress is intended to be a fun way to connect with friends while also helping people stay engaged and informed in the political process. https://microconf.com MicroConf Connect ➡️ http://microconfconnect.com Twitter ➡️ https://twitter.com/MicroConf E-mail ➡️ email@example.com MicroConf 2020 Headline Partners Stripe https://stripe.com Twitter ➡️ https://twitter.com/Stripe Hey https://hey.com Twitter ➡️ https://twitter.com/hey Transcript Hitting the Pause Button On Your SaaS with Allison Seboldt Rob Walling: [00:00:00] And we're live. Welcome to this week's MicroConf On Air. I'm your host, Rob walling, every Wednesday, 1:00 PM. Eastern 10:00 AM. Pacific. We live stream. For 30 minutes and we covered topics related to building and growing ambitious SaaS startups that bring us freedom and purpose and allow us to value and maintain healthy relationships. We believe that showing up every day, shipping that next feature, next piece of ...
http://microconfonair.com We had some issues with the original recording of this episode, so we've gone ahead and added a new version - hopefully this one works for everyone! Sorry for the inconvenience! As you are seeking out product market fit, it is important to consider the path you forge into that market. Will you be competing for every customer against a crowded or competitive market because you think you can do it... better? Or will you forge your way into a deeper niche that may leave you to early to be noticed? We invited Derrick Reimer, who just finished building SavvyCal, an easier way to create schedule appointments, and co-founded Drip with Rob. When you're staring down the landscape and you see giant competitors like MailChimp or Calendly, what does that decision making process look like, and how do you carve out your own share of that market from those giants. The MicroConf Remote Replay is available at http://MicroConfRemote.com. Check out the recordings from the first ever digital only MicroConf event, MicroConf Remote. MicroConf Connect ➡️ http://microconfconnect.com Twitter ➡️ https://twitter.com/MicroConf E-mail ➡️ firstname.lastname@example.org MicroConf 2020 Headline Partners Stripe https://stripe.com Twitter ➡️ https://twitter.com/Stripe Hey https://hey.com Twitter ➡️ https://twitter.com/heyhey ...