If you are looking to start selling to customers and earning money on the internet - building a SaaS is rarely going to be the best way to get started. The Stair step Approach to Bootstrapping (microconf.com/stairstep) is a method that Rob Walling charted out in 2015 and it has helped thousands of entrepreneurs slowly build their chops online, find a way to buy back their time from an employer, and build a business that creates financial independence.
In today’s episode of MicroConf On Air, we’re going to take a look a prime example of the Stairstep Approach in Action by talking to Corey Haines (@CoreyHainesco https://twitter.com/coreyhainesco), who is currently leading Swipefiles (https://www.swipefiles.com/), a community focused on growth marketing strategies.
We’ll chat about Corey’s journey up the stair step method, from his two courses, content marketing as a funnel, community building to find his audience, and finally, his focus on SaaS marketing and increasing his prices to get to a position that has him Default Alive and building on the success of SwipeFiles.
Learn more about the stairstep approach straight from the source.
https://microconf.com/latest/the-stairstep-approach-to-bootstrapping
In this episode, you'll hear the following:
Corey's First Step: (9:20)
What SaaS ideas Cory would avoid (13:00)
How Corey acquired his marketing skills (16:45)
Advice for marketing to customers who aren't that active online (21:50)
Corey's Next Steps (29:05)
Advice for absolute SaaS beginners (40:00)
Leapfrogging early stair steps (41:30)
Advice to consultancy owner on starting the stairsteps (44:40)
Advice on translating websites (49:00)
Book mentioned in the show:
The Ultimate Sales Machine (https://www.amazon.com/The-Ultimate-Sales-Machine-audiobook/dp/B000VRA0ZW/) by Chet Holmes
Starting a SaaS as a side hustle or wanting to make it full time, but still unsure what SaaS business idea to go with?...
Platforms like Quora, Stack Overflow and Clarify.fm let you becoming the wisest, most sage advisor across the land. In this conversation between Mike and...
Keith is the founder of SegMetrics, helping founders understand their true lead value using a data backed approach. On Air, Keith and Rob discuss...