Rob Walling takes the stage at MicroConf US 2024 in Atlanta to share his framework for B2B SaaS content marketing. After wasting thousands of dollars taking the wrong approach in marketing Drip in the early days, Rob shares how he would apply the 5 stages of customer awareness to B2B SaaS.
Links from the Pod:
Register for MicroConf US 2025 in New Orleans
Watch the rest of the MicroConf US 2024 Atlanta talks
Are you trying to choose a name for your business, startup, brand, or product? Naming your business can be challenging because you want something...
After 20 years building and exiting SaaS companies, Rob Walling looks back and pinpoints the 5 choices that made all the difference, from launching...