Episode 19: Adjusting the Customer Experience Journey while Inside of a Glass Case of Emotion with Sarah Hatter

Episode 19 June 11, 2020 00:31:14
Episode 19: Adjusting the Customer Experience Journey while Inside of a Glass Case of Emotion with Sarah Hatter
MicroConf On Air
Episode 19: Adjusting the Customer Experience Journey while Inside of a Glass Case of Emotion with Sarah Hatter
/

Show Notes

Other Episodes

Episode

March 09, 2022 00:53:07
Episode Cover

MicroConf On Air: The Stair Step Approach to Bootstrapping with Corey Haines

If you are looking to start selling to customers and earning money on the internet - building a SaaS is rarely going to be the best way to get started. The Stair step Approach to Bootstrapping (microconf.com/stairstep) is a method that Rob Walling charted out in 2015 and it has helped thousands of entrepreneurs slowly build their chops online, find a way to buy back their time from an employer, and build a business that creates financial independence.   In today’s episode of MicroConf On Air, we’re going to take a look a prime example of the Stairstep Approach in Action by talking to Corey Haines (@CoreyHainesco https://twitter.com/coreyhainesco), who is currently leading Swipefiles (https://www.swipefiles.com/), a community focused on growth marketing strategies.   We’ll chat about Corey’s journey up the stair step method, from his two courses, content marketing as a funnel, community building to find his audience, and finally, his focus on SaaS marketing and increasing his prices to get to a position that has him Default Alive and building on the success of SwipeFiles.   Learn more about the stairstep approach straight from the source. https://microconf.com/latest/the-stairstep-approach-to-bootstrapping   In this episode, you'll hear the following: Corey's First Step: (9:20) What SaaS ideas Cory would avoid (13:00) How Corey acquired his marketing skills (16:45) Advice for marketing to customers who aren't that active online (21:50) Corey's Next Steps (29:05) Advice for absolute SaaS beginners (40:00) Leapfrogging early stair steps (41:30) Advice to consultancy owner on starting the stairsteps (44:40) Advice on translating websites (49:00)   Book mentioned in the show: The Ultimate Sales Machine (https://www.amazon.com/The-Ultimate-Sales-Machine-audiobook/dp/B000VRA0ZW/) by Chet Holmes ...

Listen

Episode 29

July 30, 2020 00:32:44
Episode Cover

Episode 29: Founder Spotlights with Edwin Williams and Tony Chan

http://microconfonair.com Today, we're joined by MicroConf Connect members Edwin Williams, Founder of ZenHammer, and Tony Chan, Founder of CloudForecast. If you want to be featured on our Founder Spotlight series, join MicroConf Connect @ www.microconfconnect.com. https://microconf.com MicroConf Connect ➡️ http://microconfconnect.comTwitter ➡️ https://twitter.com/MicroConfE-mail ➡️ [email protected] MicroConf 2020 Headline Partners Stripehttps://stripe.comTwitter ➡️ https://twitter.com/Stripe Basecamphttps://basecamp.comTwitter ➡️ https://twitter.com/Basecamp ...

Listen

Episode 23

December 29, 2020 00:06:38
Episode Cover

MicroConf Refresh Episode 23: Quick Fix #3: SEO Hacks in 5 Minutes with Viola Eva

http://microconfremote.com What are Quick Fixes? We asked some pretty smart people a pretty hard question: What is 1 thing you can do today that is going to make tomorrow and on easier for you to run your business? Viola Eva of Flow-SEO has a few quick tips on how to optimize your best performing content for SEO. If you want to join in on the conversation with over 1400 other founders, join MicroConf Connect, a slack community space where you can meet founders from around the globe working on cool products in a sustainable way. Head over to http://microconfconnect.com for more details. This video was recorded on September 1, 2020 in Minneapolis MN. All proper social distancing, PPE, and health and safety measures were taken in the production of this show. Note, this is ...

Listen