Change is tough. The decision to charge more for your software can be one of the biggest changes you can make - impacting your customers in a pretty meaningful way. This episode dives into the pricing and rebranding that his startup had to go through.
Eran Galperin is the founder of Gymdesk, online management software for gyms. He has been building tech companies since 2003 and has over 20 years of experience in software development and leading product teams.
Episode will cover: - How our value proposition changed over the years - Planning for and rolling out a pricing update - Reasons and considerations for a rebrand - Executing a rebrand and dealing with the fallout
In this talk from MicroConf Remote 5.0, Gia Laudi of Forget the Funnel walks through using customer surveys and Jobs to Be Done interviews...
Just as designers benefit from learning a little bit about programming, programmers, marketers, product managers, and salesfolk, can benefit from learning a little bit...
We're welcoming co-founder of Snappa, Christopher Gimmer, to talk about SEO, content development, YouTube, and how each of those pieces, done correctly, can create...