Change is tough. The decision to charge more for your software can be one of the biggest changes you can make - impacting your customers in a pretty meaningful way. This episode dives into the pricing and rebranding that his startup had to go through.
Eran Galperin is the founder of Gymdesk, online management software for gyms. He has been building tech companies since 2003 and has over 20 years of experience in software development and leading product teams.
Episode will cover: - How our value proposition changed over the years - Planning for and rolling out a pricing update - Reasons and considerations for a rebrand - Executing a rebrand and dealing with the fallout
In this talk from MicroConf US 2022, Patty Radford Henderson gives an attendee talk about how to integrate marketing into the different phases of...
An overview on early stage SaaS and software marketing strategies that can help you find your first customers. https://microconfremote.com MicroConf Connect ➡️ http://microconfconnect.com Twitter...
We're unpacking the remarkable journey of Laura Roeder, founder of MeetEdgar. Discover how her SaaS business strategies propelled MeetEdgar to a 7-figure SaaS exit....