Moving from An Agency Model to SaaS to Expand Your Bandwidth with Molly Wolchansky

Episode 55 July 14, 2021 00:26:37
Moving from An Agency Model to SaaS to Expand Your Bandwidth with Molly Wolchansky
MicroConf On Air
Moving from An Agency Model to SaaS to Expand Your Bandwidth with Molly Wolchansky

Show Notes

When you find yourself consulting on number of client projects, as a solo consultant, you might run into bandwidth issues that can slow your growth. Learn how Molly took her experience marketing for Real Estate Agencies and applied a subscription based SaaS model to that framework, allowing her to erase the boundaries and limits time placed on her.

Molly Wolchansky is the founder of The Agent Nest, a SaaS that provides print and social media marketing content for real estate agents. Before starting her SaaS, she ran a marketing company, published multiple poetry books through her publishing company, wrote plays that were produced around Dallas, created handmade gifts for her Etsy shop, copyedited novels for a publisher, freelanced for Texas magazines, read incoming new scripts at a production company, and even wrote a children's book called The Cactus and the Balloon. The Agent Nest's debut was in 2020, and ever since its opening her company's monthly recurring revenue has continued to climb. At this trajectory, she will become the number one real estate marketing tool in the industry in a year.


8:06 - So your real estate marketing agency was able to serve 10-15 high touch customers - when did you realize that creating a self service tool could increase your bandwidth and revenue opportunities.

11:36 - What tools have you used to build The Agent Nest’s offering? 

16:58 - How did you create your content library?

19:24 - Have you had any issues with people pirating your content?

27:23 - How have you kept your templates and tools fresh?

The Agent Nest Twitter Account ➡️

The Agent Nest ➡️


MicroConf Connect, join the conversation ➡️

Twitter ➡️

E-mail ➡️ [email protected]


MicroConf 2021 Headline Partners


Twitter ➡️



Twitter ➡️

Other Episodes

Episode 35

September 17, 2020 00:25:16
Episode Cover

Episode 35: Founder Spotlight with Brendan McAdams, Expertscape Every couple of weeks, we like to feature a founder from the MicroConf Connect community that is brave enough to jump on a call with Rob to talk about what it is they're doing. This week, we're excited to welcome Brendan McAdams, founder of Expertscape. Brendan McAdams is the co-founder of, a healthcare search resource that identifies and objectively ranks medical expertise by specific topic. With over 30 years of sales and marketing experience across telecom, financial services and healthcare, he is the author of Sales Craft: Proven Tips, Practices and Ideas to Improve Your Sales Success. His second book, specifically focused on sales fundamentals for tech founders, is due out later this year. Brendan is based in Baltimore, MD. Did you miss MIcroConf Remote? The videos are now on sale at for $20. Twitter ➡️ E-mail ➡️ [email protected] MicroConf 2020 Headline Partners Stripe Twitter ➡️ Heyhttps://hey.comTwitter ➡️ ...



February 23, 2022 00:39:05
Episode Cover

MicroConf On Air: The Updated Survival Guide to Bootstrapping SaaS with Omar Zenholm

The Updated Survival Guide for Bootstrapping SaaS A few years ago, Omar Zenhom shared the story of how it went from being broke with fewer than 300 people on his email list to having 14,000 paying customers and 1 million attendees for WebinarNinja in 5 years.  We recently caught up with him to hear what he's been up to with WebinarNinja since then.  In this podcast, you'll hear about the following: Setting goals and managing growth projections (6:11) How WebinarNinja fared in the spring of summer of 2020 (6:57) The specific adjustments he made to the company structure when the pandemic first started back in 2020 (13:40) How his team structure has evolved since 2019 (26:55) Where he sees the webinar landscape heading in ...


Episode 6

August 04, 2020 00:44:05
Episode Cover

Microconf Refresh Episode 6: From Zero to $4M/year Without Quora, Hacker News, or Mixergy with Jesse Mecham

I didn't know how to build a website, write sales copy, design, structure my business, close a deal, develop software, or do SEO. But I shipped, doing things I didn't know you weren't supposed to do. A few thousand mistakes later, we grossed $4 million. Here are my most embarrassing moments. Check Out Jesse’s MicroConf Speakers Page for More Talks ➡️ MicroConf Connect ➡️ Twitter ➡️ E-mail ➡️ [email protected] MicroConf 2020 Headline Partners Stripe Twitter ➡️ Basecamp Twitter ➡️ ...