When you find yourself consulting on number of client projects, as a solo consultant, you might run into bandwidth issues that can slow your growth. Learn how Molly took her experience marketing for Real Estate Agencies and applied a subscription based SaaS model to that framework, allowing her to erase the boundaries and limits time placed on her.
Molly Wolchansky is the founder of The Agent Nest, a SaaS that provides print and social media marketing content for real estate agents. Before starting her SaaS, she ran a marketing company, published multiple poetry books through her publishing company, wrote plays that were produced around Dallas, created handmade gifts for her Etsy shop, copyedited novels for a publisher, freelanced for Texas magazines, read incoming new scripts at a production company, and even wrote a children's book called The Cactus and the Balloon. The Agent Nest's debut was in 2020, and ever since its opening her company's monthly recurring revenue has continued to climb. At this trajectory, she will become the number one real estate marketing tool in the industry in a year.
8:06 - So your real estate marketing agency was able to serve 10-15 high touch customers - when did you realize that creating a self service tool could increase your bandwidth and revenue opportunities.
11:36 - What tools have you used to build The Agent Nest’s offering?
16:58 - How did you create your content library?
19:24 - Have you had any issues with people pirating your content?
27:23 - How have you kept your templates and tools fresh?
The Agent Nest Twitter Account ➡️ https://twitter.com/theagentnest
The Agent Nest ➡️ https://theagentnest.com
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A Rob Q+A Solo Adventure! Rob Walling answered listener questions live from MicroConf Connect (https://microconfconnect.com). Topics Covered: What are three key tips for pre-launch, pre-revenue to make sure that you absolutely must do? What has the body of a Unicorn and the head of a Pegasus? How was launching Tiny Seed Tales different than Startups for the Rest of Us podcast? What's changed in terms of "podcast launch strategy" since then? How to deal with anxiety when launching starting something new? Picking Customer Pain for my companies segment, as opposed to Competitor Pain and general observations about SaaS for non-technical customers. If Rob was starting over today and trying to find a ".Net invoicing" to acquire and iterate on, where would he look? Where should the balance fall between domain knowledge, industry connections and general sales skills when hiring your first sales person? What is the best thing to do if revenue has plateaued? What advice do you have for staying positive in spite of frequent fires caused by platform risk? How to find a good SaaS idea? Links and books from this episode: The Mom Test by Rob Fitzpatrick List of SaaS Marketplaces If you are interested in speaking at any MicroConf event, head to microconf.com/call-for-speakers and fill out the form. Tickets for our next MicroConf Local:London on May 18 are on sale here: https://microconf.com/local-london ...
Ben has a theory: Developers who create digital products or SaaS apps tend to screw up in predictable ways. They are particularly likely to under-invest in marketing and sales, and will tend to over-automate. Worst of all, they almost always charge too little. After years of making these mistakes himself, Ben will share some hard-won tips for avoiding them. (Sorry in advance, but the answer is rarely "write more code.") Access the first video in the Building Your First SaaS Business series, Designing the Ideal Bootstrapped Business by Jason Cohen, which was featured on the MicroConf Refresh Episode 2: https://microconfpodcast.com/episodes/microconf-refresh-episode-2-designing-the-ideal-bootstrapped-business-jason-cohen-founder-wp-engine Check out Ben’s MicroConf page for more talks → https://microconf.com/speakers/ben-or... https://microconf.com MicroConf Starter 2017 #microconf #microconfstarter2017 #microconf2017 MicroConf Connect → http://microconfconnect.com Twitter → https://twitter.com/MicroConf E-mail → [email protected] MicroConf 2020 Headline Partners ► Stripe https://stripe.com Twitter → https://twitter.com/Stripe ► Basecamp https://basecamp.com Twitter ...