MicroConf On Air

Welcome to the MicroConf Podcast! Featuring two episodes per week, we take a look back at the ar ... more

Latest Episodes

22

December 22, 2020 00:16:57
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MicroConf Refresh Episode 22: Between Two Plants We Stole Off of Someones Patio: Andy Martin - MicroConf Remote

http://microconfremote.com Join the MicroConf Remote host, Rob Walling, for a conversation with Andy Martin, Founder of BlueRithm and Minneapolis Native who joined us in the MicroConf Remote studio to chat about his experience building BlueRithm on the back of a successful career supporting large scale projects. If you want to join in on the conversation with over 1400 other founders, join MicroConf Connect, a slack community space where you can meet founders from around the globe working on cool products in a sustainable way. Head over to http://microconfconnect.com for more details. This video was recorded on September 1, 2020 in Minneapolis MN. All proper social distancing, PPE, and health and safety measures were taken in the production of this show Note, this is not a live session, so calls for questions, survey, etc… are all pre-recorded. ...

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21

December 15, 2020 00:13:53
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MicroConf Refresh Episode 21: Quick Fix #2: Finance for SaaS Founders: Meryl Johnston - MicroConf Remote

http://microconfremote.com What are Quick Fixes? We asked some pretty smart people a pretty hard question: What is 1 thing you can do today that is going to make tomorrow and on easier for you to run your business? Meryl Johnston, Co-Founder of Bean Ninjas, takes a deep look into things that founders at a few different stages of their journey can be optimizing their finances for the future. If you want to join in on the conversation with over 1400 other founders, join MicroConf Connect, a slack community space where you can meet founders from around the globe working on cool products in a sustainable way. Head over to http://microconfconnect.com for more details. This video was recorded on September 1, 2020 in Minneapolis MN. All proper social distancing, PPE, and health and safety measures were taken in the production of this show. Note, this is not a live session, so calls for questions, survey, etc… are all pre-recorded. ...

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44

December 03, 2020 00:31:17
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SaaS Growth, Content Marketing + Measuring Success with Lars Lofgren

We are hosting Lars Lofgren, CEO of Quick Sprout, to answer listener questions about SaaS, growth, and more. What is a good content marketing routine for a solo startup founder?Considering aspects such as: publish on own site vs guest writing for popular publications in the niche, ratio of educational/promotional flavour, or any other tips that come to mind- Kasra from FeedbackOnSite.co How much time does it usually take to start ranking for keywords you target? How do you ensure that eventually happens? - Tony w/ Cloud Forecast MicroConf Connect ➡️ http://microconfconnect.com Twitter ➡️  https://twitter.com/MicroConf E-mail ➡️ support@microconf.com   MicroConf 2020 Headline Partners Stripe https://stripe.com Twitter ➡️ https://twitter.com/Stripe   Hey https://hey.com @heyhey   Automatically Generated Transcript:  We're live. Welcome to today's episode of MicroComp on air as always. I am your host, Rob walling. As every Wednesday at 1:00 PM, Eastern 10:00 AM Pacific, we live stream for about 30 minutes and we cover topics related to building and growing ambitious SAS startups that bring us freedom and purpose and allow us to value and maintain healthy relationships. We believe that showing up every day and shipping that next feature, next piece of marketing copy or closing your next sale is a way to build a sustainable company. So thanks again for joining me today. It's been a couple of weeks last week was Thanksgiving in the U S. And so we, I gave producer Zander the day off. And of course, it doesn't make sense for me to get on here and try to do it without the expert to lineage of, of producers, Andrew and his production. So tryptofan attic. I think it's, to crypto ...

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20

December 01, 2020 00:33:26
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MicroConf Refresh Episode 20: Scatterspoke and the Road to $10K MRR: Colleen Johnson - MicroConf Remote

http://microconfremote.com Chapter 2: The Road to $10K MRR From launch, there are a ton of baby steps that are celebrated. Your first paying customer. Your first $100 MRR. $1,000K MRR. Maybe the first time that you can pay yourself! It is full of milestones that propel you forward. But depending on your pricing, it can be a different world entirely between earning your first $1,000 MRR on a $10 monthly subscription or a $100 monthly subscription. Hitting that $10K mark starts to instill that sense of product market fit. Our next storyteller is Colleen Johnson, the Co-Founder of Scatterspoke. The winding road that her and her husband co-founder have navigated in the last three years as they’ve build up a product that served a specific need within the Agile community has brought them to the door of $10K MRR. Take a step by step walkthrough on the various turns she and the Scatterspoke team took as they slowly made their way to that $10K MRR mark. If you want to join in on the conversation with over 1400 other founders, join MicroConf Connect, a slack community space where you can meet founders from around the globe working on cool products in a sustainable way. Head over to ...

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19

November 24, 2020 00:24:40
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MicroConf Refresh Episode 19: Startup Founders in Cars Getting Coffee: Founder Origins with Dr. Sherry Walling - MicroConf Remote

http://microconfremote.com Startup Founders In Cars Getting Coffee: Founder Origin Stories Dr. Sherry Walling has spent nearly 300 episodes on her podcast, ZenFounder, talking about the in’s and out’s of the founder psychology. That, along with a doctorate in clinical psychology and years of working with entrepreneurs, has helped her put together a couple of avatars for the variety of founders you see in the startup work. Join her and Rob as they talk about the origin stories of many founders, and see which one you relate most to. If you want to join in on the conversation with over 1400 other founders, join MicroConf Connect, a slack community space where you can meet founders from around the globe working on cool products in a sustainable way. Head over to http://microconfconnect.com for more details. This video was recorded on September 1, 2020 in Minneapolis MN. All proper social distancing, PPE, and health and safety measures were taken in the production of this show. Note, this is ...

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43

November 19, 2020 00:28:08
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Freemium, Growth @ Summit, & Forecasting Currency Fluctuations with Matt Wensing

As we continue to evolve the MicroConf On Air Podcast, we have decided to move into a more open call for questions from the audience rather than a straightforward interview format.   Host Rob Walling is joined today by Matt Wensing, the founder of Summit (http://usesummit.com) and RiskPulse, which was recently sold.  In this episodes, we cover the following questions:   - When is Matt are you going to start hiring a team for Summit? When does he anticipate he will hit a growth stage within the company? -My product is a social intranet software sort of like microsoft teams/facebook combined, so we deal with B2B. A lot of my competitors make it very difficult for their customers to sign up, do not give free trials or freemium, you have to fill out a form for a demo or to get signed up. Is there some sort of hidden advantage to being difficult to get started with?  Is there an advantage to weeding people out or what exactly is the goal here? -How do you think non-American startups should forecast currency fluctuations if most customers are in the US paying in dollars? -What does Summit do? At what stage in my business is it for me? https://microconf.com   MicroConf Connect ➡️ http://microconfconnect.com Twitter ➡️  https://twitter.com/MicroConf E-mail ➡️ support@microconf.com   MicroConf 2020 Headline Partners   Stripe https://stripe.com Twitter ➡️ https://twitter.com/Stripe   Hey https://hey.com Twitter ➡️ https://twitter.com/hey ...

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