MicroConf On Air

Welcome to the MicroConf Podcast! Featuring two episodes per week, we take a look back at the archives from MicroConf's past and publish the audio of some of the best talks delivered from the MC stage and host a weekly live streamed conversati ...more

Latest Episodes

49

April 27, 2022 00:28:26
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MicroConf Refresh Episode 49: Automating Your Customer Success Touch Points with No Code

This episode is from MicroConf 3.0: No-Code. Jane Portman (@uibreakfast) shares how every customer success story begins with a streamlined, concise, and conscientious onboarding and nurturing experience. In this talk, Jane will review a variety of no-code automation recipes you can implement as your users move from leads to trials to customers and beyond.   Links from the podcast: UserList Get the Slide Deck Watch this talk on YouTube Get your Tickets for MicroConf Remote Come to MicroConf Local: London UserList   ...

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April 20, 2022 00:42:55
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MicroConf On Air: Key Takeaways from MicroConf Growth 2022 in Minneapolis

In this episode, Rob Walling (@robwalling) chats with Tony Chan (@toeknee123) from CloudForecast.io about key takeaways from the recent MicroConf Growth in Minneapolis.  _______________________ Links from this pod: Tickets for MicroConf Remote 4.0:$$$, on May 3-5th are on sale at microconf.com/remote Also, tickets for our next MicroConf Local:London on May 18 are on sale here: https://microconf.com/local-london     ...

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March 30, 2022 00:38:41
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MicroConf Refresh Episode 48: Automating Your Cold Outreach Sales Process with No Code

Cold outreach can be a painful, unyielding process that may leave you pulling out your hair. The real magic happens when you find a process that lets you ramp up the volume of your cold outreach campaign, and identify qualified leads to the to the top of that funnel. Andy will cover some of the key automation points in your cold outreach campaign and how no code can take some of the stress out of your sales cycle. _______________________ Links from this pod: Postaga: https://www.postaga.com/ Watch the original video: https://www.youtube.com/watch?v=Yc-nTOiFBaM See the slide deck: https://microconf.squarespace.com/s/How-to-Build-a-Cold-Outreach-Automation-System-Using-No-Code.pdf ...

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March 23, 2022 00:35:00
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MicroConf On Air: The Habits of Successful Entrepreneurs with Sherry Walling

Staying sane as an entrepreneur is not always easy. In this episode, Rob talks with Sherry Walling to chat about the habits of successful entrepreneurs.   This episode is sponsored by our Alternative Financing Partner, Pipe. Do you need growth capital to scale, ramp up your marketing, and acquire new customers? Pipe turns your recurring revenue into up-front growth capital within as little as 24 hours of being connected. Pipe is a two-sided trading platform for recurring revenue that connects you directly to the capital markets. Simply sign up for free, securely connect your billing, banking, and accounting software with a couple of clicks, and Pipe will provide you with a trading limit in as little as 24hrs. Select the amount of capital you need, click trade, and get cash in your bank instantly. No 30 page business plans or founder due diligence - just growth capital based on the health of your business - perfect for time-strapped bootstrappers. You can use your Piped revenue to grow your sales team, boost ad spend, and scale however you see fit. Pipe is growth on your terms. And right now, MicroConf listeners get trading fees waived for 12 months which could save you tens of thousands of dollars depending on the size of your business and the volume you trade. Sign up at http://www.pipe.com/MicroConf to start trading today.   Topics covered: [3:45] Habit #1: Have a sense of intentionality in how you work [6:45] Habit #2: Focus- avoid Shiny Object Syndrome [7:45] Challenge with focus is the shadow side of a great entrepreneurial strength [10:15] Habit #3: Invest in relationships [13:45] Habit #4: Have something else to care about [15:45] Getting better sleep & ‘turning off’ after a day of work [16:45] Habit #5: Be willing ...

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March 16, 2022 00:40:10
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MicroConf Refresh Episode 47: Creating a Programmatic SEO Operation with No Code

SEO is a numbers game. High value keywords can be identified and pages can be optimized to grow in the ranks, but once you have a gold standard asset set for a keyword, you may be able to take that work you put into that optimization and multiply the effects by using programmatic SEO.   Nico will cover how he has built an SEO machine using no-code, how to hone in on a replicable keyword, and what mechanics you need to rank for as many variations under that keyword to own its multiplying effect. Get the Slides   Join the State of Independent SaaS Live Stream where we present the results of the 2022 report. We'll be broadcast live from MicroConf Growth in Minneapolis on Monday, April 4th at 10:15 AM! Register at stateofindiesaas.com and use the promo code: SOIS2022 to register for free!   ...

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March 09, 2022 00:53:07
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MicroConf On Air: The Stair Step Approach to Bootstrapping with Corey Haines

If you are looking to start selling to customers and earning money on the internet - building a SaaS is rarely going to be the best way to get started. The Stair step Approach to Bootstrapping (microconf.com/stairstep) is a method that Rob Walling charted out in 2015 and it has helped thousands of entrepreneurs slowly build their chops online, find a way to buy back their time from an employer, and build a business that creates financial independence.   In today’s episode of MicroConf On Air, we’re going to take a look a prime example of the Stairstep Approach in Action by talking to Corey Haines (@CoreyHainesco https://twitter.com/coreyhainesco), who is currently leading Swipefiles (https://www.swipefiles.com/), a community focused on growth marketing strategies.   We’ll chat about Corey’s journey up the stair step method, from his two courses, content marketing as a funnel, community building to find his audience, and finally, his focus on SaaS marketing and increasing his prices to get to a position that has him Default Alive and building on the success of SwipeFiles.   Learn more about the stairstep approach straight from the source. https://microconf.com/latest/the-stairstep-approach-to-bootstrapping   In this episode, you'll hear the following: Corey's First Step: (9:20) What SaaS ideas Cory would avoid (13:00) How Corey acquired his marketing skills (16:45) Advice for marketing to customers who aren't that active online (21:50) Corey's Next Steps (29:05) Advice for absolute SaaS beginners (40:00) Leapfrogging early stair steps (41:30) Advice to consultancy owner on starting the stairsteps (44:40) Advice on translating websites (49:00)   Book mentioned in the show: The Ultimate Sales Machine (https://www.amazon.com/The-Ultimate-Sales-Machine-audiobook/dp/B000VRA0ZW/) by Chet Holmes ...

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