MicroConf On Air

Welcome to the MicroConf Podcast! Featuring two episodes per week, we take a look back at the ar ... more

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50

March 18, 2021 00:27:22
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Mentorship for SaaS Founder with John Knox

Mentorship for SaaS Founders can mean the difference between the slow SaaS ramp of death and making the critical changes to your process that helps get you to consistent growth. https://microconfonair.com John Knox is a repeat Angel Investor in some of the most successful mobile and SaaS brands, including Summit, Branch, and 1 Second Everyday. He is a current Mentor for TinySeed, and his insights and network are huge assets to the companies he provides mentorship for. - Do you follow up on the people you help with a specific problem to see how it went and find further opportunities to help? How do organize this? - Any recommendations on how to become more coachable? - Can you talk about what’s in it for the mentor if they're not an investor? ​- How formal are the mentorships you're talking about? Is there an equity split, consistent scheduled meetings, or is it more informal? - I am at the MVP stage and in the process of promoting my SaaS. It’s going slowly due to lack of budget. Any thoughts on how to speed up growth on a budget? MicroConf Remote (https://microconfremote.com) is on sale! The event is scheduled for March 23 - 25 from 11:00 AM - 12:30 PM EST Daily. MicroConf Connect ➡️ http://microconfconnect.comTwitter ➡️ https://twitter.com/MicroConfE-mail ➡️ support@microconf.com MicroConf 2021 Headline Partners Stripehttps://stripe.comTwitter ➡️ https://twitter.com/Stripe Heyhttps://hey.comTwitter ➡️ https://twitter.com/heyhey ...

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49

March 04, 2021 00:27:46
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A MicroConf On Air + Software Social Podcast Crossover

The hosts of the SaaS Podcast Award nominated Software Social Podcast join Rob to chat about all things SaaS, early stage marketing strategies, and more.  https://microconfonair.com Michele Hansen @mjwhansen  Co-founder of Geocodio @geocodio, A geocoding SaaS, which she and her husband started in 2014. It started as a side project and she went full time in 2017. She is co-host of Software Social Podcast, which was nominated in several categories for MicroConf's 2020 SaaS Podcast Awards. She also recently launched a free newsletter about customer research for bootstrappers.    Colleen Schnettler @leenyburger Colleen  is a Ruby on Rails consultant. She has spoken at both RailsConf and RubyConf, and loves being part of the developer community.She recently launched her first product - https://www.simplefileupload.com/. You can hear all about her journey launching and monetizing a software product on her podcast - Software Social. She's a mother and a military spouse and loves chatting about all things software and business. When did you start your show, and why? Have you received any benefit from having a podcast, or is it just for fun? How long do you plan to share revenue on the show? How much time (and money) do you dedicate to the podcast outside of the time "on air"?  How do (did) you foster a growth mindset? How did you develop the mindset to ship things without the need for immediate payoff? MicroConf Connect ➡️  http://microconfconnect.com Twitter ➡️  https://twitter.com/MicroConf E-mail ➡️  support@microconf.com   MicroConf 2021 ...

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48

February 18, 2021 00:33:12
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All Things Design with Tracy Osborn, Author of Hello Web Design

Just as designers benefit from learning a little bit about programming, programmers, marketers, product managers, and salesfolk, can benefit from learning a little bit about design. https://microconfonair.com Tracy Osborn is the Program Manager of TinySeed, Founder of WeddingLovely, and an all around genius when it comes to operational efficiency and web design.  Her book, Hello Web Design, will be published nationally, and is available for pre-order at https://nostarch.com/hello-web-design.  What elements should you consider when making a choice about fonts for your website? "Too many cooks spoil the broth": does too many designers spoil the design too?  What factors should founders consider when getting a logo designed? Should they always go bespoke? What's the cost for a custom logo design generally? I find that most dev-tools screenshots of their features can be a bit busy or boring (sometimes it’s code, numbers, analytics etc.). Any design advice for dev-tool SaaS companies to help visualize these features where screenshots of their product might not work well?  When you're looking at a website, what are 2-3 things you always look at to evaluate how "well" it is designed? MicroConf Connect ➡️ http://microconfconnect.com Twitter ➡️  https://twitter.com/MicroConf E-mail ➡️ support@microconf.com   MicroConf 2021 Headline Partners Stripe https://stripe.com Twitter ➡️ https://twitter.com/Stripe   Hey https://hey.com @heyhey ...

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47

February 11, 2021 00:31:27
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The 2021 State of Independe SaaS Report

Comprehensive data about the state for bootstrapped (or mostly) founders and how to use the report to make meaningful change in 2021.   To access the full report, head over to https://stateofindiesaas.com.   For nearly a decade MicroConf has helped startup founders grow faster through access to world-class experts, and the world’s most trusted community of ambitious, bootstrapped and mostly bootstrapped founders. MicroConf has become the mothership for founders like yourself looking to learn and share strategies, tactics, advice, and inspiration.   The beauty of creating this 2nd report is our ability to draw comparisons from one year to the next. While the overall structure is very similar to last year, you’ll notice we’ve drawn comparisons wherever the data deviated to a point that it became interesting.   In addition, we’ve mixed up the visuals in many areas from simple bar and pie charts to now include word clouds and micro-infographics. The idea is to optimize the presentation of this information to help you understand it at a deeper level.   This all lines up with our mission to help you be successful, faster.   MicroConf Connect ➡️  http://microconfconnect.com Twitter ➡️  https://twitter.com/MicroConf E-mail ➡️  support@microconf.com   MicroConf 2021 Headline Partners   Stripe https://stripe.com Twitter ➡️ https://twitter.com/Stripe   Hey https://hey.com @heyhey ...

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46

February 04, 2021 00:29:36
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Let's Answer Some Sales Questions with Steli Efti

The inimitable Steli Efti has been a leader in the startup and SaaS sales landscape for years. Check out this live Q+A focused on sales processes. - Any tips on how I can use to my advantage the fact that I am a client as well as a co-founder in marketing, sales or during onboarding calls? 2- I have had extensive success in Marketing & Sales in the Sports & leisure industry selling an in-person Service in the B2C world. Any tips on how to translate those skills into the SaaS and B2B world? - If you were to start a CRM system today from scratch, how would you try to launch and build it up in todays world? From Max Sinclair a big fan and user of Close - How do you know when to put a fork in a cold outreach campaign? - Any advice for selling to non-technical industries when your domain expertise is in tech & not their field? - What are the best sales books?   http://microconfonair.com https://microconf.com MicroConf Connect ➡️ http://microconfconnect.com Twitter ➡️ https://twitter.com/MicroConf E-mail ➡️ support@microconf.com MicroConf 2021 Headline Partners Stripe https://stripe.com Twitter ➡️ https://twitter.com/Stripe Hey https://hey.com Twitter ➡️ https://twitter.com/hey   ...

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28

February 02, 2021 00:07:22
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MicroConf Refresh Episode 28: MicroConf Remote Quick Fix: Expense Audits with Bjork Ostrom

http://microconfremote.com We asked our MicroConf Remote speakers to answer the question: "What is one thing I can do today that will make a meaningful impact on by business in the future?" Bjork uses a simple expense audit and asks 3 questions for each transaction: Should I cancel this? Should I change this to a yearly discount plan? Can I ask for a discount? Check out the video and get registered for MicroConf Remote! MicroConf Connect ➡️ http://microconfconnect.com Twitter ➡️ https://twitter.com/MicroConf E-mail ➡️ support@microconf.com MicroConf 2020 Headline Partners Stripe https://stripe.com ...

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