Change is tough. The decision to charge more for your software can be one of the biggest changes you can make - impacting your customers in a pretty meaningful way. This episode dives into the pricing and rebranding that his startup had to go through.
Eran Galperin is the founder of Gymdesk, online management software for gyms. He has been building tech companies since 2003 and has over 20 years of experience in software development and leading product teams.
Episode will cover: - How our value proposition changed over the years - Planning for and rolling out a pricing update - Reasons and considerations for a rebrand - Executing a rebrand and dealing with the fallout
Jordan Gal is the co-founder of Rally and Carthook. During his time building Carthook, he learned some hard lessons about building on an existing...
TinySeed, the MicroConf Startup Accelerator and Fund, announced their Investment Syndicate today. Join the co-founders of TinySeed, Rob Walling and Einar Vollset, as we...
On this week's episode of MicroConf On Air, we covered a few questions that have come in over the last few months that we...