Change is tough. The decision to charge more for your software can be one of the biggest changes you can make - impacting your customers in a pretty meaningful way. This episode dives into the pricing and rebranding that his startup had to go through.
Eran Galperin is the founder of Gymdesk, online management software for gyms. He has been building tech companies since 2003 and has over 20 years of experience in software development and leading product teams.
Episode will cover: - How our value proposition changed over the years - Planning for and rolling out a pricing update - Reasons and considerations for a rebrand - Executing a rebrand and dealing with the fallout
Rob Walling tells the story of launching Drip to $7k in MRR and then struggling to find product/market fit. He walks through the steps...
Keith is the founder of SegMetrics, helping founders understand their true lead value using a data backed approach. On Air, Keith and Rob discuss...
http://microconfremote.com Let’s face it – there comes a time in a founder’s lifecycle within their company where having them on support emails is a...