MicroConf Refresh Episode 60: How to Craft a Story that Sells with April Dunford

December 21, 2022 00:45:30
MicroConf Refresh Episode 60: How to Craft a Story that Sells with April Dunford
MicroConf On Air
MicroConf Refresh Episode 60: How to Craft a Story that Sells with April Dunford

Dec 21 2022 | 00:45:30

/

Show Notes

In her talk at MicroConf Growth US this year, April Dunford breaks down how to help your prospects buy your products. She explores how difficult it is for buyers to buy products, especially if they don't purchase your type of product on a regular basis. Your job is to help your customers make sense out of your offering, and to be a guide to help them purchase. 

April is the author of Obviously Awesome, a solid book that helps founders nail their positioning.

Links from the pod:

April Dunford I Twitter

Obviously Awesome

Other Episodes

Episode 12

September 29, 2020 00:44:40
Episode Cover

MicroConf Refresh Episode 12: An Inside Story of Self-Funded SaaS Growth - Rob Walling

Rob Walling tells the story of launching Drip to $7k in MRR and then struggling to find product/market fit. He walks through the steps...

Listen

Episode 40

October 29, 2020 00:31:14
Episode Cover

Viewer/Listener Q+A Episode with Rob Walling

A Solo Rob Adventure!  During this episode, we are answering listener questions live from our MicroConf Connect members.  Rob answers questions about:  - Early...

Listen

Episode 0

November 01, 2021 00:02:11
Episode Cover

Bonus: The 2022 State of Independent SaaS Survey is Live

We need your help!  The 2022 State of Independent SaaS Survey is now live and we need as many eligible founders of B2B SaaS...

Listen