MicroConf Refresh Episode 60: How to Craft a Story that Sells with April Dunford

December 21, 2022 00:45:30
MicroConf Refresh Episode 60: How to Craft a Story that Sells with April Dunford
MicroConf On Air
MicroConf Refresh Episode 60: How to Craft a Story that Sells with April Dunford

Dec 21 2022 | 00:45:30

/

Show Notes

In her talk at MicroConf Growth US this year, April Dunford breaks down how to help your prospects buy your products. She explores how difficult it is for buyers to buy products, especially if they don't purchase your type of product on a regular basis. Your job is to help your customers make sense out of your offering, and to be a guide to help them purchase. 

April is the author of Obviously Awesome, a solid book that helps founders nail their positioning.

Links from the pod:

April Dunford I Twitter

Obviously Awesome

Other Episodes

Episode 40

October 06, 2021 00:31:50
Episode Cover

MicroConf Refresh Episode 40: Become the Wise Advisor with Mike Ritchie

Platforms like Quora, Stack Overflow and Clarify.fm let you becoming the wisest, most sage advisor across the land. In this conversation between Mike and...

Listen

Episode 47

February 11, 2021 00:31:27
Episode Cover

The 2021 State of Independe SaaS Report

Comprehensive data about the state for bootstrapped (or mostly) founders and how to use the report to make meaningful change in 2021.   To access...

Listen

Episode 42

November 10, 2021 00:27:23
Episode Cover

MicroConf Refresh Episode 42: The Habits of Successful Entrepreneurs with Rob Walling + Sherry Walling

Rob and Sherry Walling dig into some of the key habits of successful entrepreneurs. MicroConf Remote Tickets are now on sale! Head over to...

Listen