In her talk at MicroConf Growth US this year, April Dunford breaks down how to help your prospects buy your products. She explores how difficult it is for buyers to buy products, especially if they don't purchase your type of product on a regular basis. Your job is to help your customers make sense out of your offering, and to be a guide to help them purchase.
April is the author of Obviously Awesome, a solid book that helps founders nail their positioning.
April Dunford I Twitter
http://microconfonair.com Jessica Baldwin and Joshua Toenyes, the Co-Founders of Cardsetter, were seeking funding options in early 2020. Then the pandemic hit and their funding...