MicroConf Refresh Episode 60: How to Craft a Story that Sells with April Dunford

December 21, 2022 00:45:30
MicroConf Refresh Episode 60: How to Craft a Story that Sells with April Dunford
MicroConf On Air
MicroConf Refresh Episode 60: How to Craft a Story that Sells with April Dunford

Dec 21 2022 | 00:45:30

/

Show Notes

In her talk at MicroConf Growth US this year, April Dunford breaks down how to help your prospects buy your products. She explores how difficult it is for buyers to buy products, especially if they don't purchase your type of product on a regular basis. Your job is to help your customers make sense out of your offering, and to be a guide to help them purchase. 

April is the author of Obviously Awesome, a solid book that helps founders nail their positioning.

Links from the pod:

April Dunford I Twitter

Obviously Awesome

Other Episodes

Episode 38

October 01, 2020 00:29:17
Episode Cover

Making Your First Hire, Building & Growing Your Remote SaaS Team

https://microconfonair.com Hiring your first team member is a huge milestone in creating a team that can advance the mission and values that are core...

Listen

Episode

January 03, 2024 00:39:13
Episode Cover

MicroConf Recap: Patrick Campbell Bootstrapped ProfitWell to a $200M Exit, Here's How...

Ever wondered how to bootstrap a company to a profitable multimillion dollar exit? Patrick Campbell, founder of ProfitWell, shares his path of building a...

Listen

Episode 31

July 07, 2021 00:34:11
Episode Cover

MicroConf Refresh Episode 31: How to Build Buzz & Backlinks on a Bootstrap Budget Irina Nica MicroConf Europe 2019

In this recording, Irina Nica (Senior Marketing Manager at HubSpot) goes over how to build buzz and backlinks on a bootstrapped budget. Irina is...

Listen