MicroConf Refresh Episode 60: How to Craft a Story that Sells with April Dunford

December 21, 2022 00:45:30
MicroConf Refresh Episode 60: How to Craft a Story that Sells with April Dunford
MicroConf On Air
MicroConf Refresh Episode 60: How to Craft a Story that Sells with April Dunford

Dec 21 2022 | 00:45:30

/

Show Notes

In her talk at MicroConf Growth US this year, April Dunford breaks down how to help your prospects buy your products. She explores how difficult it is for buyers to buy products, especially if they don't purchase your type of product on a regular basis. Your job is to help your customers make sense out of your offering, and to be a guide to help them purchase. 

April is the author of Obviously Awesome, a solid book that helps founders nail their positioning.

Links from the pod:

April Dunford I Twitter

Obviously Awesome

Other Episodes

Episode

August 28, 2024 00:10:00
Episode Cover

MicroConf Tactics: 8 Niche Problems To Solve with Your Next SaaS Idea

Your next SaaS idea starts with solving a problem. Here are 8 new, niche problems that we've discovered with some explanations for each. If...

Listen

Episode

March 08, 2023 00:26:21
Episode Cover

MicroConf Refresh Episode 66: Capterra as an Acquisition Channel with Eran Galperin

In this audio from MicroConf Remote 5.0, Eran Galperin, founder of GymDesk, chats with Rob Walling about leveraging Capterra to find more customers for...

Listen

Episode

April 12, 2023 00:15:15
Episode Cover

MicroConf Tactics: If You Got Fired During Big Tech Layoffs, Do This...

If you've been laid off from a big tech company, you may be considering starting your own business. But is it the right move...

Listen