In her talk at MicroConf Growth US this year, April Dunford breaks down how to help your prospects buy your products. She explores how difficult it is for buyers to buy products, especially if they don't purchase your type of product on a regular basis. Your job is to help your customers make sense out of your offering, and to be a guide to help them purchase.
April is the author of Obviously Awesome, a solid book that helps founders nail their positioning.
April Dunford I Twitter
In this episode, we are sharing the audio from one of our recent YouTube videos in which Rob Walling dives into 10 SaaS mistakes...
You should be scripting your sales calls the same way you script a webinar or presentation. Reinventing the wheel every time you get on...
http://microconfonair.com At MicroConf, we have been fortunate to have the support of some incredible sponsors to help us invite guests to our events on...