MicroConf Refresh Episode 60: How to Craft a Story that Sells with April Dunford

December 21, 2022 00:45:30
MicroConf Refresh Episode 60: How to Craft a Story that Sells with April Dunford
MicroConf On Air
MicroConf Refresh Episode 60: How to Craft a Story that Sells with April Dunford

Dec 21 2022 | 00:45:30

/

Show Notes

In her talk at MicroConf Growth US this year, April Dunford breaks down how to help your prospects buy your products. She explores how difficult it is for buyers to buy products, especially if they don't purchase your type of product on a regular basis. Your job is to help your customers make sense out of your offering, and to be a guide to help them purchase. 

April is the author of Obviously Awesome, a solid book that helps founders nail their positioning.

Links from the pod:

April Dunford I Twitter

Obviously Awesome

Other Episodes

Episode 49

April 27, 2022 00:28:26
Episode Cover

MicroConf Refresh Episode 49: Automating Your Customer Success Touch Points with No Code

This episode is from MicroConf 3.0: No-Code. Jane Portman (@uibreakfast) shares how every customer success story begins with a streamlined, concise, and conscientious onboarding...

Listen

Episode 36

September 08, 2021 00:55:02
Episode Cover

MicroConf Refresh Episode 36: Reaching the Top of Product Hunt with Derrick Reimer

Living at the #2 Spot on ProductHunt for January 2021, Derrick will take you on a look behind the success of his launch with...

Listen

Episode 14

April 30, 2020 00:28:44
Episode Cover

Episode 14: Freemium, Content Marketing + Finding the Source of Your Best Customers

Listen