MicroConf Tactics: How Ben Chestnut Bootstrapped Mailchimp to a $12 Billion Exit

July 17, 2024 00:32:10
MicroConf Tactics: How Ben Chestnut Bootstrapped Mailchimp to a $12 Billion Exit
MicroConf On Air
MicroConf Tactics: How Ben Chestnut Bootstrapped Mailchimp to a $12 Billion Exit

Jul 17 2024 | 00:32:10

/

Show Notes

Ben Chestnut, co-founder of Mailchimp joins Rob Walling on the stage at MicroConf US 2024 in Atlanta. They discuss Mailchimp's origin as a side project from a web consulting firm, its accidental yet pivotal adoption of the freemium model, and the company's growth to a $12 billion exit.

 

Ben shares insights on scaling the business, emphasizing the importance of operational excellence and fostering a creative culture. He also reflects on the challenges of serving small businesses versus enterprise clients and the decision not to develop a customer success team.

 

Links from the Pod:

Watch this video on YouTube

Join us in MicroConf Connect

Upcoming MicroConf Events

This Is How Apple Rolls

Intuit to Acquire Mailchimp

Subscribe to the MicroConf YouTube Channel

Other Episodes

Episode

August 02, 2023 00:14:07
Episode Cover

MicroConf Tactics: 6 Micro SaaS Ideas You Can Steal

Starting a SaaS as a side hustle or wanting to make it full time, but still unsure what SaaS business idea to go with?...

Listen

Episode 23

December 29, 2020 00:06:38
Episode Cover

MicroConf Refresh Episode 23: Quick Fix #3: SEO Hacks in 5 Minutes with Viola Eva

http://microconfremote.com What are Quick Fixes? We asked some pretty smart people a pretty hard question: What is 1 thing you can do today that...

Listen

Episode 43

November 24, 2021 00:47:32
Episode Cover

MicroConf Refresh Episode 43: Identifying Your Best Growth Opportunities with Asia Orangio

Asia Orangio walks you through some of the key areas you can find your best opportunities for Growth

Listen