MicroConf Tactics: How Ben Chestnut Bootstrapped Mailchimp to a $12 Billion Exit

July 17, 2024 00:32:10
MicroConf Tactics: How Ben Chestnut Bootstrapped Mailchimp to a $12 Billion Exit
MicroConf On Air
MicroConf Tactics: How Ben Chestnut Bootstrapped Mailchimp to a $12 Billion Exit

Jul 17 2024 | 00:32:10

/

Show Notes

Ben Chestnut, co-founder of Mailchimp joins Rob Walling on the stage at MicroConf US 2024 in Atlanta. They discuss Mailchimp's origin as a side project from a web consulting firm, its accidental yet pivotal adoption of the freemium model, and the company's growth to a $12 billion exit.

 

Ben shares insights on scaling the business, emphasizing the importance of operational excellence and fostering a creative culture. He also reflects on the challenges of serving small businesses versus enterprise clients and the decision not to develop a customer success team.

 

Links from the Pod:

Watch this video on YouTube

Join us in MicroConf Connect

Upcoming MicroConf Events

This Is How Apple Rolls

Intuit to Acquire Mailchimp

Subscribe to the MicroConf YouTube Channel

Other Episodes

Episode 38

September 22, 2021 00:38:37
Episode Cover

MicroConf Refresh Episode 38: Fill Your Lobby with Partners That Can Refer Your SaaS with Leonardo Barrientos Persico

It always helps to have a team behind you as you begin your next mission. Creating a partnership program with likeminded organizations and communities...

Listen

Episode 49

March 04, 2021 00:27:46
Episode Cover

A MicroConf On Air + Software Social Podcast Crossover

The hosts of the SaaS Podcast Award nominated Software Social Podcast join Rob to chat about all things SaaS, early stage marketing strategies, and...

Listen

Episode 36

September 08, 2021 00:55:02
Episode Cover

MicroConf Refresh Episode 36: Reaching the Top of Product Hunt with Derrick Reimer

Living at the #2 Spot on ProductHunt for January 2021, Derrick will take you on a look behind the success of his launch with...

Listen