Ben Chestnut, co-founder of Mailchimp joins Rob Walling on the stage at MicroConf US 2024 in Atlanta. They discuss Mailchimp's origin as a side project from a web consulting firm, its accidental yet pivotal adoption of the freemium model, and the company's growth to a $12 billion exit.
Ben shares insights on scaling the business, emphasizing the importance of operational excellence and fostering a creative culture. He also reflects on the challenges of serving small businesses versus enterprise clients and the decision not to develop a customer success team.
Links from the Pod:
These are the most important SaaS sales and marketing metrics that every founder must track! These conversion metrics - like MRR, ARR, CAC, churn...
Any SaaS founder can tell you that implementing feature requests can be a major drain on their resources. But they are a great way...
http://microconfonair.com At MicroConf, we have been fortunate to have the support of some incredible sponsors to help us invite guests to our events on...