Ben Chestnut, co-founder of Mailchimp joins Rob Walling on the stage at MicroConf US 2024 in Atlanta. They discuss Mailchimp's origin as a side project from a web consulting firm, its accidental yet pivotal adoption of the freemium model, and the company's growth to a $12 billion exit.
Ben shares insights on scaling the business, emphasizing the importance of operational excellence and fostering a creative culture. He also reflects on the challenges of serving small businesses versus enterprise clients and the decision not to develop a customer success team.
Links from the Pod:
Starting a SaaS as a side hustle or wanting to make it full time, but still unsure what SaaS business idea to go with?...
Want to know the real truth about SaaS? In this video I cover 5 critical SaaS fundamentals that can help you grow 7-figure businesses....
Rob Walling tells the story of launching Drip to $7k in MRR and then struggling to find product/market fit. He walks through the steps...