If you are looking to start selling to customers and earning money on the internet - building a SaaS is rarely going to be the best way to get started. The Stair step Approach to Bootstrapping (microconf.com/stairstep) is a method that Rob Walling charted out in 2015 and it has helped thousands of entrepreneurs slowly build their chops online, find a way to buy back their time from an employer, and build a business that creates financial independence.
In today’s episode of MicroConf On Air, we’re going to take a look a prime example of the Stairstep Approach in Action by talking to Corey Haines (@CoreyHainesco https://twitter.com/coreyhainesco), who is currently leading Swipefiles (https://www.swipefiles.com/), a community focused on growth marketing strategies.
We’ll chat about Corey’s journey up the stair step method, from his two courses, content marketing as a funnel, community building to find his audience, and finally, his focus on SaaS marketing and increasing his prices to get to a position that has him Default Alive and building on the success of SwipeFiles.
Learn more about the stairstep approach straight from the source.
https://microconf.com/latest/the-stairstep-approach-to-bootstrapping
In this episode, you'll hear the following:
Corey's First Step: (9:20)
What SaaS ideas Cory would avoid (13:00)
How Corey acquired his marketing skills (16:45)
Advice for marketing to customers who aren't that active online (21:50)
Corey's Next Steps (29:05)
Advice for absolute SaaS beginners (40:00)
Leapfrogging early stair steps (41:30)
Advice to consultancy owner on starting the stairsteps (44:40)
Advice on translating websites (49:00)
Book mentioned in the show:
The Ultimate Sales Machine (https://www.amazon.com/The-Ultimate-Sales-Machine-audiobook/dp/B000VRA0ZW/) by Chet Holmes
MicroConf 2016 Claire Lew has run an unconventional business – this is the story of how she created a profitable, bootstrapped software company that has over 10,000+ people using our product, on a their-time pricing model, with just a two-person team. How do we they it? She’ll share our unconventional approach, why they chose it, and the greatest lessons they've learned along the way. MicroConf Connect ➡️ http://microconfconnect.com Twitter ➡️ https://twitter.com/MicroConf E-mail ➡️ [email protected] MicroConf 2020 Headline Partners Stripe https://stripe.com Twitter ➡️ https://twitter.com/Stripe Basecamp https://basecamp.com Twitter ➡️ https://twitter.com/Basecamp ...
http://microconfremote.com Startup Founders In Cars Getting Coffee: Founder Origin Stories Dr. Sherry Walling has spent nearly 300 episodes on her podcast, ZenFounder, talking about the in’s and out’s of the founder psychology. That, along with a doctorate in clinical psychology and years of working with entrepreneurs, has helped her put together a couple of avatars for the variety of founders you see in the startup work. Join her and Rob as they talk about the origin stories of many founders, and see which one you relate most to. If you want to join in on the conversation with over 1400 other founders, join MicroConf Connect, a slack community space where you can meet founders from around the globe working on cool products in a sustainable way. Head over to http://microconfconnect.com for more details. This video was recorded on September 1, 2020 in Minneapolis MN. All proper social distancing, PPE, and health and safety measures were taken in the production of this show. Note, this is ...
An overview on early stage SaaS and software marketing strategies that can help you find your first customers. https://microconfremote.com MicroConf Connect ➡️ http://microconfconnect.com Twitter ➡️ https://twitter.com/MicroConf E-mail ➡️ [email protected] MicroConf Remote 2.0 Technology Sponsor Quietlight Brokerage https://quietlight.com/ Captioning Made Possible By: Balsamiq https://balsamiq.com MicroConf 2021 Headline Partners Stripe https://stripe.com Twitter ➡️ https://twitter.com/Stripe ...
