MicroConf Refresh Episode 25: Quick Fix #4: Paying Off Your Analytical Debt: Asia Orangio - MicroConf Remote

Episode 25 January 12, 2021 00:07:17
MicroConf Refresh Episode 25: Quick Fix #4: Paying Off Your Analytical Debt: Asia Orangio - MicroConf Remote
MicroConf On Air
MicroConf Refresh Episode 25: Quick Fix #4: Paying Off Your Analytical Debt: Asia Orangio - MicroConf Remote

Show Notes


What are Quick Fixes?

We asked some pretty smart people a pretty hard question: What is 1 thing you can do today that is going to make tomorrow and on easier for you to run your business?

And finally, we have Asia Orangio of Demand Maven who think that paying off your Analytical Debt as early as possible will clear up a lot of question marks later on in your business.

If you want to join in on the conversation with over 1400 other founders, join MicroConf Connect, a slack community space where you can meet founders from around the globe working on cool products in a sustainable way. Head over to http://microconfconnect.com for more details.

This video was recorded on September 1, 2020 in Minneapolis MN. All proper social distancing, PPE, and health and safety measures were taken in the production of this show.

Note, this is not a live session, so calls for questions, survey, etc… are all pre-recorded.

Other Episodes

Episode 55

July 14, 2021 00:26:37
Episode Cover

Moving from An Agency Model to SaaS to Expand Your Bandwidth with Molly Wolchansky

When you find yourself consulting on number of client projects, as a solo consultant, you might run into bandwidth issues that can slow your growth. Learn how Molly took her experience marketing for Real Estate Agencies and applied a subscription based SaaS model to that framework, allowing her to erase the boundaries and limits time placed on her.  https://microconfonair.com Molly Wolchansky is the founder of The Agent Nest, a SaaS that provides print and social media marketing content for real estate agents. Before starting her SaaS, she ran a marketing company, published multiple poetry books through her publishing company, wrote plays that were produced around Dallas, created handmade gifts for her Etsy shop, copyedited novels for a publisher, freelanced for Texas magazines, read incoming new scripts at a production company, and even wrote a children's book called The Cactus and the Balloon. The Agent Nest's debut was in 2020, and ever since its opening her company's monthly recurring revenue has continued to climb. At this trajectory, she will become the number one real estate marketing tool in the industry in a year.   8:06 - So your real estate marketing agency was able to serve 10-15 high touch customers - when did you realize that creating a self service tool could increase your bandwidth and revenue opportunities. 11:36 - What tools have you used to build The Agent Nest’s offering?  16:58 - How did you create your content library? 19:24 - Have you had any issues with people pirating your content? 27:23 - How have you kept your templates and tools fresh? The Agent Nest Twitter Account ...



March 09, 2022 00:53:07
Episode Cover

MicroConf On Air: The Stair Step Approach to Bootstrapping with Corey Haines

If you are looking to start selling to customers and earning money on the internet - building a SaaS is rarely going to be the best way to get started. The Stair step Approach to Bootstrapping (microconf.com/stairstep) is a method that Rob Walling charted out in 2015 and it has helped thousands of entrepreneurs slowly build their chops online, find a way to buy back their time from an employer, and build a business that creates financial independence.   In today’s episode of MicroConf On Air, we’re going to take a look a prime example of the Stairstep Approach in Action by talking to Corey Haines (@CoreyHainesco https://twitter.com/coreyhainesco), who is currently leading Swipefiles (https://www.swipefiles.com/), a community focused on growth marketing strategies.   We’ll chat about Corey’s journey up the stair step method, from his two courses, content marketing as a funnel, community building to find his audience, and finally, his focus on SaaS marketing and increasing his prices to get to a position that has him Default Alive and building on the success of SwipeFiles.   Learn more about the stairstep approach straight from the source. https://microconf.com/latest/the-stairstep-approach-to-bootstrapping   In this episode, you'll hear the following: Corey's First Step: (9:20) What SaaS ideas Cory would avoid (13:00) How Corey acquired his marketing skills (16:45) Advice for marketing to customers who aren't that active online (21:50) Corey's Next Steps (29:05) Advice for absolute SaaS beginners (40:00) Leapfrogging early stair steps (41:30) Advice to consultancy owner on starting the stairsteps (44:40) Advice on translating websites (49:00)   Book mentioned in the show: The Ultimate Sales Machine (https://www.amazon.com/The-Ultimate-Sales-Machine-audiobook/dp/B000VRA0ZW/) by Chet Holmes ...


Episode 27

January 26, 2021 00:36:40
Episode Cover

MicroConf Refresh Episode 27: Ask Me Anything with Jason Fried, Co-Founder, Hey & Basecamp

http://microconfremote.com Chapter 4: Onto something new… There is something to be said about bootstrapping your business to millions in revenue, to stick by it and still hold the keys, over 2 decades after launch. It is rare to see the founders of any company stick it out for that long… but there isn’t much that isn’t rare about the founder journey that our next storyteller can share. It begs you to wonder, when the only pre-ordained next step in your roadmap to building your business is “The End”, but you’ve not reached that ending… what is there left to do to fill the next few chapters. That is how we’re going to end our story. And ending that keeps moving forward but jis yet untold. With our guest, Jason Fried, Co-Founder of Basecamp and Hey!, we hosted an open ask me anything about what it took to grow Basecamp to the degree of success it reached, how the small bootstrapped team was able to develop a competitor to the likes of Gmail or Yahoo Mail, and their very public spat with the Apple App Store in mid-2020. Check out the full-length conference video ...