MicroConf Refresh Episode 35: Early Stage SaaS Marketing with Rob Walling

If you are looking to start selling to customers and earning money on the internet - building a SaaS is rarely going to be the best way to get started. The Stair step Approach to Bootstrapping (microconf.com/stairstep) is a method that Rob Walling charted out in 2015 and it has helped thousands of entrepreneurs slowly build their chops online, find a way to buy back their time from an employer, and build a business that creates financial independence.   In today’s episode of MicroConf On Air, we’re going to take a look a prime example of the Stairstep Approach in Action by talking to Corey Haines (@CoreyHainesco https://twitter.com/coreyhainesco), who is currently leading Swipefiles (https://www.swipefiles.com/), a community focused on growth marketing strategies.   We’ll chat about Corey’s journey up the stair step method, from his two courses, content marketing as a funnel, community building to find his audience, and finally, his focus on SaaS marketing and increasing his prices to get to a position that has him Default Alive and building on the success of SwipeFiles.   Learn more about the stairstep approach straight from the source. https://microconf.com/latest/the-stairstep-approach-to-bootstrapping   In this episode, you'll hear the following: Corey's First Step: (9:20) What SaaS ideas Cory would avoid (13:00) How Corey acquired his marketing skills (16:45) Advice for marketing to customers who aren't that active online (21:50) Corey's Next Steps (29:05) Advice for absolute SaaS beginners (40:00) Leapfrogging early stair steps (41:30) Advice to consultancy owner on starting the stairsteps (44:40) Advice on translating websites (49:00)   Book mentioned in the show: The Ultimate Sales Machine (https://www.amazon.com/The-Ultimate-Sales-Machine-audiobook/dp/B000VRA0ZW/) by Chet Holmes ...

microconfonair.com This week, we've invited Sumit Kumar (@TweetsOfSumit), Founder of Geoman.io - a B2C product that allows users to draw and edit geodata with our intuitive and powerful leaflet plugins and Tresor.one, an automated portfolio management tool. This poses the question - what does it take to build and support two businesses as an indie funded SaaS founder? And what can you expect from working with two very different audiences in a B2B and a B2C space. MicroConf Remote is on the TV Guide for Tuesday, September 1st. Tickets are on sale at microconfremote.com Join MicroConf Connect ➡️ http://microconfconnect.comTwitter ➡️ https://twitter.com/MicroConfE-mail ➡️ [email protected] MicroConf 2020 Headline Partners Stripehttps://stripe.comTwitter ➡️ https://twitter.com/Stripe Basecamphttps://basecamp.comTwitter ➡️ https://twitter.com/Basecamp ...

Coming to you in the last 24 hours to apply for TinySeed! Learn what joining a remote startup accelerator is like from Tony Chan, co-founder of CloudForecast.io, who was accepted into the Spring 2021 batch of TinySeed, the MicroConf Startup Accelerator and Fund.  https://microconfonair.com Tony is a member of the MicroConf Connect community from launch and has been building CloudForecast, an AWS cost management tool that helps engineering teams monitor and eliminate wasted spend without spending.  He is a 3x applicant to TinySeed, having applied over each of the application rounds.  TinySeed is currently accepting applications for the Fall 2021 batch of companies that we will welcome into our accelerator.  If you'd like to apply, head over to https://tinyseed.com/apply YouTube Video Vault MicroConf Connect ➡️ http://microconfconnect.com Twitter ➡️  https://twitter.com/MicroConf E-mail ➡️ [email protected]   MicroConf 2021 Headline Partners Stripe https://stripe.com Twitter ➡️ https://twitter.com/Stripe   Hey https://hey.com Twitter ➡️ https://twitter.com/heyhey ...