Microconf Refresh Episode 4: Building Things to Help Sell The Things You Build - Patrick McKenzie (Patio11)

Episode 4 July 21, 2020 01:10:36
Microconf Refresh Episode 4: Building Things to Help Sell The Things You Build - Patrick McKenzie (Patio11)
MicroConf On Air
Microconf Refresh Episode 4: Building Things to Help Sell The Things You Build - Patrick McKenzie (Patio11)

Jul 21 2020 | 01:10:36

/

Show Notes

https://microconf.com MicroConf 2013

Or: how to embed marketing development in your business as a repeatable practice. Why it isn’t easy, how you can get started and the single most important thing you can do to improve your growth. Put your hand up if you are convinced of the importance of any of the following for your business: SEO/Adwords A/B testing Conversion optimisation Funnel analytics Onboarding/first-run experience Lifecycle emails/drip marketing Now. Keep your hands up if you think you’ve totally got these sorted. No room for improvement. In which case you won’t need to watch Patrick’s talk, but might still want to consider it: he finishes with a moving personal testimony to the importance of discussing mental health issues in the developer community.

If you work in software the chances are good that you will know someone who will benefit from this discussion. Check out Patio11's MicroConf speakers page for more talk’s ➡️ https://microconf.com/speakers/patric...

Other Episodes

Episode 49

March 04, 2021 00:27:46
Episode Cover

A MicroConf On Air + Software Social Podcast Crossover

The hosts of the SaaS Podcast Award nominated Software Social Podcast join Rob to chat about all things SaaS, early stage marketing strategies, and...

Listen

Episode 13

April 16, 2020 00:32:47
Episode Cover

Episode 13: How to Earn Your First 100 Customers

Listen

Episode

February 15, 2023 00:12:33
Episode Cover

MicroConf Tactics: If I Had To Start Over, Here's 3 Steps I'd Take to $1M+ Revenue

If Rob was starting over today, here's 3 steps he'd take to $1M+ revenue.   In this audio from a recent YouTube video, Rob breaks...

Listen