Microconf Refresh Episode 4: Building Things to Help Sell The Things You Build - Patrick McKenzie (Patio11)

Episode 4 July 21, 2020 01:10:36
Microconf Refresh Episode 4: Building Things to Help Sell The Things You Build - Patrick McKenzie (Patio11)
MicroConf On Air
Microconf Refresh Episode 4: Building Things to Help Sell The Things You Build - Patrick McKenzie (Patio11)

Jul 21 2020 | 01:10:36

/

Show Notes

https://microconf.com MicroConf 2013

Or: how to embed marketing development in your business as a repeatable practice. Why it isn’t easy, how you can get started and the single most important thing you can do to improve your growth. Put your hand up if you are convinced of the importance of any of the following for your business: SEO/Adwords A/B testing Conversion optimisation Funnel analytics Onboarding/first-run experience Lifecycle emails/drip marketing Now. Keep your hands up if you think you’ve totally got these sorted. No room for improvement. In which case you won’t need to watch Patrick’s talk, but might still want to consider it: he finishes with a moving personal testimony to the importance of discussing mental health issues in the developer community.

If you work in software the chances are good that you will know someone who will benefit from this discussion. Check out Patio11's MicroConf speakers page for more talk’s ➡️ https://microconf.com/speakers/patric...

Other Episodes

Episode 11

April 08, 2020 00:30:25
Episode Cover

Episode 11: Establishing a High-Performance Productivity Stack with Tracy Osborn

Listen

Episode 51

April 21, 2021 00:27:09
Episode Cover

Scripting Sales Calls with John Ndege

You should be scripting your sales calls the same way you script a webinar or presentation.  Reinventing the wheel every time you get on...

Listen

Episode 10

August 31, 2020 00:30:50
Episode Cover

MicroConf Refresh Episode 10: How an Offer to Sell Wistia Inspired Us to Take On $17M in Debt with Chris Savage

MicroConf Growth 2019 Chris Savage, Wistia Most founders dream of building a product that eventually becomes a household name and sells for a billion...

Listen