Customer acquisition funnels for SaaS startups work differently than other businesses.
In this pod (pulled from one of our YouTube videos) Rob Walling breaks down everything you need to know about acquiring customers for your SaaS product. From customer acquisition cost (CAC) to customer acquisition strategy, make sure you're doing the right things to get more customers.
This is the story of MailChimp. Welcome to SaaS Legends, a series where Rob Walling tells the stories of the founders who built the...
Think you can't aggressively acquire customers using outbound sales for SaaS? Think it's too expensive, too inefficient, too distracting? Think again. You can do...