MicroConf On Air

Welcome to the MicroConf Podcast! Featuring two episodes per week, we take a look back at the archives from MicroConf's past and publish the audio of some of the best talks delivered from the MC ...more

Latest Episodes

36

September 25, 2020 00:29:41
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Finding Product Market Fit in a Competitive Market with Derrick Reimer (Remix!)

http://microconfonair.com We had some issues with the original recording of this episode, so we've gone ahead and added a new version - hopefully this one works for everyone!  Sorry for the inconvenience!  As you are seeking out product market fit, it is important to consider the path you forge into that market. Will you be competing for every customer against a crowded or competitive market because you think you can do it... better? Or will you forge your way into a deeper niche that may leave you to early to be noticed? We invited Derrick Reimer, who just finished building SavvyCal, an easier way to create schedule appointments, and co-founded Drip with Rob. When you're staring down the landscape and you see giant competitors like MailChimp or Calendly, what does that decision making process look like, and how do you carve out your own share of that market from those giants. The MicroConf Remote Replay is available at http://MicroConfRemote.com. Check out the recordings from the first ever digital only MicroConf event, MicroConf Remote. MicroConf Connect ➡️ http://microconfconnect.com Twitter ➡️ https://twitter.com/MicroConf E-mail ➡️ [email protected] MicroConf 2020 Headline Partners Stripe https://stripe.com Twitter ➡️ https://twitter.com/Stripe Hey https://hey.com Twitter ➡️ https://twitter.com/heyhey ...

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35

September 17, 2020 00:25:16
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Episode 35: Founder Spotlight with Brendan McAdams, Expertscape

http://microconfonair.com Every couple of weeks, we like to feature a founder from the MicroConf Connect community that is brave enough to jump on a call with Rob to talk about what it is they're doing. This week, we're excited to welcome Brendan McAdams, founder of Expertscape. Brendan McAdams is the co-founder of Expertscape.com, a healthcare search resource that identifies and objectively ranks medical expertise by specific topic. With over 30 years of sales and marketing experience across telecom, financial services and healthcare, he is the author of Sales Craft: Proven Tips, Practices and Ideas to Improve Your Sales Success. His second book, specifically focused on sales fundamentals for tech founders, is due out later this year. Brendan is based in Baltimore, MD. Did you miss MIcroConf Remote? The videos are now on sale at http://microconfremote.com for $20. Twitter ➡️ https://twitter.com/MicroConf E-mail ➡️ [email protected] MicroConf 2020 Headline Partners Stripe https://stripe.com Twitter ➡️ https://twitter.com/Stripe Heyhttps://hey.comTwitter ➡️ https://twitter.com/Heyhey ...

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11

September 15, 2020 00:38:12
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MicroConf Refresh Episode 11: Prescriptions and Descriptions: Blindspots of the Developer Entrepreneur - Ben Orenstein

Ben has a theory: Developers who create digital products or SaaS apps tend to screw up in predictable ways. They are particularly likely to under-invest in marketing and sales, and will tend to over-automate. Worst of all, they almost always charge too little. After years of making these mistakes himself, Ben will share some hard-won tips for avoiding them. (Sorry in advance, but the answer is rarely "write more code.") Access the first video in the Building Your First SaaS Business series, Designing the Ideal Bootstrapped Business by Jason Cohen, which was featured on the MicroConf Refresh Episode 2: https://microconfpodcast.com/episodes/microconf-refresh-episode-2-designing-the-ideal-bootstrapped-business-jason-cohen-founder-wp-engine Check out Ben’s MicroConf page for more talks → https://microconf.com/speakers/ben-or... https://microconf.com MicroConf Starter 2017 #microconf #microconfstarter2017 #microconf2017 MicroConf Connect → http://microconfconnect.com Twitter → https://twitter.com/MicroConf E-mail → [email protected] MicroConf 2020 Headline Partners ► Stripe https://stripe.com Twitter → https://twitter.com/Stripe ► Basecamp https://basecamp.com Twitter ...

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34

September 10, 2020 00:27:28
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Episode 34: The Contraindications of Key Performance Indicators with Keith Perhac

Keith is the founder of SegMetrics, helping founders understand their true lead value using a data backed approach. On Air, Keith and Rob discuss why your KPI's might be setting up blinders as your create a marketing strategy for your businesses, how outliers can create a new train of thought in your marketing plan, and how to identifying strategies that can truly move the needle in testing conversions. Keith Perhac has delivered a few talks at MicroConf, from his first Attendee Talk back in 2015 to his keynote presentation at MicroConf Starter in 2017. You can check out his talks here: https://microconf.com/speakers/keith-perhac MicroConf Connect ➡️ http://microconfconnect.comTwitter ➡️  https://twitter.com/MicroConfE-mail ➡️ [email protected] MicroConf 2020 Headline Partners Stripehttps://stripe.comTwitter ➡️ https://twitter.com/Stripe Basecamphttps://basecamp.comTwitter ➡️ https://twitter.com/Basecamp TRANSCRIPT Rob Walling: [00:00:00] And we are live. Welcome to MicroConf On Air.  Every Wednesday we livestream for about 30 minutes and we cover topics related to building and growing ambitious SaaS startups. These are startups that don't need to work 80 hour work weeks, raise millions in venture capital, or drive us to the brink of burnout. In this show, we seek freedom, purpose, and relationships, and we want to maintain those values while building interesting companies that can have an impact on the world, or maybe just our little corner of it.  So thank you so much for joining me again this week, whether you're joining us live and maybe you're in MicroConf Connect, and you're going to be asking some questions of our guest today, or even if you're listening asynchronously on the podcast feed that's microconfpodcast.com ...

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10

August 31, 2020 00:30:50
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MicroConf Refresh Episode 10: How an Offer to Sell Wistia Inspired Us to Take On $17M in Debt with Chris Savage

MicroConf Growth 2019 Chris Savage, Wistia Most founders dream of building a product that eventually becomes a household name and sells for a billion dollars, but chasing that goal comes with some downsides. We chose a different path. https://microconf.com Join the conversation: microconfconnect.com Twitter: @MicroConf E-mail: [email protected] MicroConf 2020 Headline Partners Stripe Twitter: @Stripe stripe.com Basecamp Twitter: @Basecamp basecamp.com ...

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33

August 27, 2020 00:30:35
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Episode 33: Building Multiple Products Side-by-Side (B2B & B2C Edition) with Sumit Kumar

microconfonair.com This week, we've invited Sumit Kumar (@TweetsOfSumit), Founder of Geoman.io - a B2C product that allows users to draw and edit geodata with our intuitive and powerful leaflet plugins and Tresor.one, an automated portfolio management tool. This poses the question - what does it take to build and support two businesses as an indie funded SaaS founder? And what can you expect from working with two very different audiences in a B2B and a B2C space. MicroConf Remote is on the TV Guide for Tuesday, September 1st. Tickets are on sale at microconfremote.com Join MicroConf Connect ➡️ http://microconfconnect.comTwitter ➡️ https://twitter.com/MicroConfE-mail ➡️ [email protected] MicroConf 2020 Headline Partners Stripehttps://stripe.comTwitter ➡️ https://twitter.com/Stripe Basecamphttps://basecamp.comTwitter ➡️ https://twitter.com/Basecamp ...

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