Ben has a theory: Developers who create digital products or SaaS apps tend to screw up in predictable ways. They are particularly likely to under-invest in marketing and sales, and will tend to over-automate. Worst of all, they almost always charge too little. After years of making these mistakes himself, Ben will share some hard-won tips for avoiding them. (Sorry in advance, but the answer is rarely "write more code.")
Access the first video in the Building Your First SaaS Business series, Designing the Ideal Bootstrapped Business by Jason Cohen, which was featured on the MicroConf Refresh Episode 2: https://microconfpodcast.com/episodes/microconf-refresh-episode-2-designing-the-ideal-bootstrapped-business-jason-cohen-founder-wp-engine
Check out Ben’s MicroConf page for more talks → https://microconf.com/speakers/ben-or... https://microconf.com
MicroConf Starter 2017 #microconf #microconfstarter2017 #microconf2017
MicroConf Connect → http://microconfconnect.com Twitter → https://twitter.com/MicroConf
E-mail → [email protected]
MicroConf 2020 Headline Partners ► Stripe https://stripe.com
Twitter → https://twitter.com/Stripe ►
Basecamp https://basecamp.com Twitter → https://twitter.com/Basecamp
Everyone wants the formula, the recipe, the framework that says how to make the magic happen. Well here you have it. With The Dinner...
In this recording, Irina Nica (Senior Marketing Manager at HubSpot) goes over how to build buzz and backlinks on a bootstrapped budget. Irina is...
The hosts of the SaaS Podcast Award nominated Software Social Podcast join Rob to chat about all things SaaS, early stage marketing strategies, and...