Ben has a theory: Developers who create digital products or SaaS apps tend to screw up in predictable ways. They are particularly likely to under-invest in marketing and sales, and will tend to over-automate. Worst of all, they almost always charge too little. After years of making these mistakes himself, Ben will share some hard-won tips for avoiding them. (Sorry in advance, but the answer is rarely "write more code.")
Access the first video in the Building Your First SaaS Business series, Designing the Ideal Bootstrapped Business by Jason Cohen, which was featured on the MicroConf Refresh Episode 2: https://microconfpodcast.com/episodes/microconf-refresh-episode-2-designing-the-ideal-bootstrapped-business-jason-cohen-founder-wp-engine
Check out Ben’s MicroConf page for more talks → https://microconf.com/speakers/ben-or... https://microconf.com
MicroConf Starter 2017 #microconf #microconfstarter2017 #microconf2017
MicroConf Connect → http://microconfconnect.com Twitter → https://twitter.com/MicroConf
E-mail → [email protected]
MicroConf 2020 Headline Partners ► Stripe https://stripe.com
Twitter → https://twitter.com/Stripe ►
Basecamp https://basecamp.com Twitter → https://twitter.com/Basecamp
https://microconf.com/microconf-on-air
Many founders struggle with Imposter Syndrome and wonder how to get past it. It often shows up in different forms at the various stages...
We're unpacking the remarkable journey of Laura Roeder, founder of MeetEdgar. Discover how her SaaS business strategies propelled MeetEdgar to a 7-figure SaaS exit....