You should be scripting your sales calls the same way you script a webinar or presentation. Reinventing the wheel every time you get on a call with your customers is less efficient than creating a standardized set of responses and direction for the call. John Ndege has launched a number of profitable businesses, but has taken a turn to teaching solid sales strategies.
In this talk from MicroConf Remote 5.0, Gia Laudi of Forget the Funnel walks through using customer surveys and Jobs to Be Done interviews...
http://microconfremote.com What are Quick Fixes? We asked some pretty smart people a pretty hard question: What is 1 thing you can do today that...