In this recording, Irina Nica (Senior Marketing Manager at HubSpot) goes over how to build buzz and backlinks on a bootstrapped budget. Irina is in charge of the Hubspot's off-site SEO Strategy, including content promotion, influencer outreach, and link building. Prior to joining HubSpot, Irina was the Marketing Manager of SEOmonitor.com – an award-winning SEO tool for agencies.
MicroConf Europe 2019
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MicroConf 2021 Headline Partners
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When you find yourself consulting on number of client projects, as a solo consultant, you might run into bandwidth issues that can slow your growth. Learn how Molly took her experience marketing for Real Estate Agencies and applied a subscription based SaaS model to that framework, allowing her to erase the boundaries and limits time placed on her. https://microconfonair.com Molly Wolchansky is the founder of The Agent Nest, a SaaS that provides print and social media marketing content for real estate agents. Before starting her SaaS, she ran a marketing company, published multiple poetry books through her publishing company, wrote plays that were produced around Dallas, created handmade gifts for her Etsy shop, copyedited novels for a publisher, freelanced for Texas magazines, read incoming new scripts at a production company, and even wrote a children's book called The Cactus and the Balloon. The Agent Nest's debut was in 2020, and ever since its opening her company's monthly recurring revenue has continued to climb. At this trajectory, she will become the number one real estate marketing tool in the industry in a year. 8:06 - So your real estate marketing agency was able to serve 10-15 high touch customers - when did you realize that creating a self service tool could increase your bandwidth and revenue opportunities. 11:36 - What tools have you used to build The Agent Nest’s offering? 16:58 - How did you create your content library? 19:24 - Have you had any issues with people pirating your content? 27:23 - How have you kept your templates and tools fresh? The Agent Nest Twitter Account ...
Bootstrapping V. Venture Capital. This is an ongoing discussion in the SaaS startup community for the last decade . The question is less about the how, and more often about the why and when. MicroConf has always advocated for self-funding and customer centered entrepreneurship, while venture capital can be a chase for profit. We're chatting this week with Hana Mohan, founder of MagicBell.io (https://magicbell.io) about her experience bootstrapping her last company (SupportBee) to $45K MRR and deciding to accept YC funding in 2021 after her exit. Hana is the co-founder & CEO of MagicBell. She is a proud transgender woman who is passionate about empowering women & other minorities. She lives in Barcelona with her two cats. MicroConf Connect ➡️ http://microconfconnect.comTwitter ➡️ https://twitter.com/MicroConfE-mail ➡️ [email protected] MicroConf 2021 Headline Partners Stripehttps://stripe.comTwitter ➡️ https://twitter.com/Stripe Heyhttps://hey.comTwitter ➡️ https://twitter.com/heyhey ...